Domain Shane’s Daily List of Domains at Auction for Friday January 5th, 2018

One of the reasons why I think I have a valued opinion in domain investing is I understand both sides of a domain purchase.  I know what a good domain can do for your business.  I know the added sales. The added customers that a perfect domain can bring.  Or the customers lost with a bad one.  But I also know how valuable cash is when starting up a business.  I also know that there are alternatives that are still very good domains for a lot less.  Many domain owners think a company is crazy for not having the exact one word matching dot com.  Well guess what?  You’ve never run a company and tried to make payroll each week. Needed money to keep inventory replenished when your buyers run 10 days late on payments. Tried to get an operating loan as a new business.  Most companies don’t have the $50K extra to start off with a great domain. But having a good domain should be the goal.  The goal should be to try and secure the domain you want right off the bat. Start off by finding out what is available and pricing.  Buy he best name you can afford and hope that you are successful enough to come back and buy the perfect name.

I feel like many of the people in this industry really don’t know why their domain is valuable.  How does a domain effect their marketing budget.  Or how much would a good domain really make or save for them?  “It’s easy to type and a cool brand” isn’t good enough info.   The reason one word dot com domains are so valuable because of ease of proof of value.  Tell anyone off the street a few brands and they will automatically assume the one word is a bigger, better company.  “My new company is Yellow.com” vs “The name of my new company is YellowStreet.com”  Both absolutely work and I think someone would remember both, but we are talking potentially $1 million dollars difference in price.   99% of businesses WANT Yellow.com but really have no choice but to go with YellowStreet.com.    Simply because of what that million dollars means to the company.  Fortunately, there are plenty of multimillion dollar businesses that can afford and want Yellow.com.

What got me thinking about this was Lilac.com that is owned by Elliot Silver.  Great name.  One of my favorite names that is owned privately.  But today LilacMountain.com is up for auction.  I love that name as well.  I would have no problem naming my company that vs. Lilac.com.  And I can save myself $100K or so to put it into the new brand.  Doesn’t make Lilac any less valuable. It’s an incredible name.  It too will have plenty of buyers.  I am saying for me who is starting a new company, Lilac Mountain is memorable, still exudes the beauty of a lilac, and is comparably cheap.  That is what I am facing as a domain seller. Budgets and choices.  I know what gives a name value. And often it really just comes down to the size of the company that wants it or the choices that company has in names.  A valuation program or person is really just a number based how many people would want it and what kind of money is in the industry of those companies.  At this point it is determined by Google results and past sales.   Add in other tlds taken or being used and you can make up a number.  Me as a seller I see it like this.

Each inquiry is a battle to determine if I can get this person to the number I think its worth.  I don’t care about their situation but I understand. Often as an advisor I would tell them to move on.   When a person says its for a project, I simply say this name is too valuable to be used as a project.  No hard feeling, no bitching, just on to the next person.  I have determined ahead of time what I think someone out there should pay.  I will wait until that person comes.  Hopefully my price choice is correct or will be passing up good sales and sitting on the domain for years.  Something I am willing to do on the best names.  The names that there are plenty of good alternatives?  I am going to try and get as much as I can and start looking for more names.   Here are today’s names at auction today.  Click for current price 

Quote of the Day: “Everyone lives by selling something.” — Robert Louis Stevenson

Domain of the Day:  BlockMate.com    Another crypto name.  Going to be sold as a Blockchain name

Namejet and Sedo Names at Auction

XN.net and PY.net   Two fine and rare LL.nets to start the day

DownOnTheFarm.com  Farm to table is the hottest thing going right now.  1995 birthday

IndiaInformation.com      Billions of people to have information on.  No bids

Sprewell.com    Probably best known for Latrell but the last name of other people as well

CancerGuide.org   8 bidders.   tens of millions search for answers online

FireDomain.com    Fire is a popular naming convention.  Amazon agrees.   No bids

PinkStore.com     64 bids. Feminine sounding name although not just girls wear pink

BrightWest.com     No bids.   Two good brand words

Bitcion.org  Yep that is the bid for this typo

Godaddy Domains That I Like With Multiple Bids

BPLW.com  1995 birthday making it one of the older domain on the GD board today

ThreeClicks.com   Getting some bids but would need to own 3 clicks as well

PandaPanda.com  Works for me because most panda names are repeating.  Ling Ling, Sing Sing

Rumination.com  A deep thought about something or someone.  Getting good bids

ThunderCycle.com  Strong sounding bike

AdClear.com    A good name for the next Ad Block company

Bitcoinque.com   I don’t like it but it doesn’t matter. It has bitcoin in the name

BodyBetter.com      We all could use a better body

FileShield.com   A so so security name

CGMR.com   Great letters.   I’ll give it an over under of $1450

DontBeAfraid.com   Can be very good in the right hands

eTelecom.com  1997 domain. At $700 and climbing

cai360.com   These 360 Chinese reach crazy prices

bTunnel.com and kTunnel.com   These tunnel names came up before.  I have no idea why they have value.  Although I think someone told me last time.  Too lazy to check, too stupid to remember.

PaleoDietPlan.com   Paleo is still popular. Especially in January

Godaddy Names With One or No Bids