I woke up yesterday to read an article on TheDomains about the guy from Supply.co who sells single blade razors getting an investment from one of the guys on Shark Tank. Of course the first paragraph notes that he “called Shane Cultra an idiot” . Glad to know I was an important part of the story. I actually didn’t even know he had said that because he blocked me THEN called me an idiot. How am supposed to feel the ridicule if I don’t even get to see it? He called me an idiot because I told him he will learn what Overstock.com learned when they moved to O.co. B
I have no animosity towards the guy. I am a businessman first. I run and own a great business and understand how to run a business and the components better than 99% of the people you meet. I deal with employees, government compliance, and day to day decisions of running a business with 40 employees every…..single…..day. But this isn’t about me, just trying to prove I’m an ass but not an idiot.
Marketing is simple. There is nothing more than trying to create a brand that is yours. A memorable name that represents you. Memorable enough that when said, people instantly think of your company and what you do. It really can be anything. There are some that are better than others, but there are no rules other than don’t make it confusing. I mentioned before, I wasn’t a big fan of the name Supply in general. It doesn’t exude anything to me or anyone that I mentioned. But its what he’s going with so lets move past that and discuss how he is going to get people to his product. On Shark Tank he wore a shirt that simply said Supply. I liked it but I liked it because it looked cool and that everyone would be curious what it is. That’s cool for a fashion brand bad for marketing. I have always felt that if you are the dot com then you don’t need to put dot com in your name. Its assumed. Its the default. But if you’re not, the name of your company should include the tld. In this case Supply.co needs to be in the marketing IMO. This is all modern marketing 101. But he knows better
The ONLY reason people were so aggressive to him is because he was aggressive right out of the gate. He knew he already had a Shark Tank deal so he entered the fight with a chip on his shoulder. He thought he was smarter than everyone at the table because he did what millions of people wished they had. Got a deal on Shark Tank. Millions of dollars in free marketing from being on the show and further marketing help by having a Shark as part owner. I am genuinely happy for him and he’s going to go on to great things. I think the product is nice. All in all I thought he has done an amazing job. I just feel at some point he is going to realize that he has chosen a tougher marketing path than if he would have gone with a better dot com early and really, just a better name. The reality is his future is tied to winning Google so maybe he’s right. It didn’t matter either way.
Quote of the Day: “It is easier to fool someone than to convince them they’ve been fooled.” – Mark Twain
Domain of the Day:
Namejet, Sedo, Snap, and other Names Up for Auction
YourWebApps.com Received 15 bids and met reserve
Jupiter.io If you are going to go with a .io as a company. This is the type of name I’m talking about. One word
Data.agency 8 bids is pretty good for a dot agency name
Wishing.net Its a dot net but its met reserve and the keyword wish is a positive word
AFND.com Met reserve under $300
IX.tv Met reserve at $154 (at press time) I see 9 for all you Roman Numeral fans
Scottsburg.com City of 6700, reserve of $69
Physician.net Love the thought of teledoc on this but as we said on Sherpa, physician is a tough spell for some
LiveCameras.com Pretty sure there will be girls in front of the cameras eventually. Great adult name
PenAndBrush.com Great literary and art name
ClearSafe.com Sounds like a security name
WrapHouse.com I think car and truck wrapping is replacing painting
XWE.com Reserve under $25K so it may sell
uRip.com No bidders. Sounds like a surf and skateboard brand
Godaddy Domains With Multiple Bids
Click the links to fund the site and our work
XEB.net At $20. Some would say this is pronounceable as “Zeb”. Being used by a band and acronym in stock trading
WebNet.com Top number of bids on the Godaddy list today but the top price goes to another link juice history name
WorkItMom.com and this is it. Working Moms site with a lot of history
BigDataAnalysis.com Big data = big money
CodeCoffee.com Why not? every other coffee name seems to be taken
Orius.com People love names that sound like a Greek God, even if its not
SuperComfort.com some would say this is a better name than my Uncomfortable.com Depends on where you’re sitting I guess
BuyMedicine.com Works for me even though its super generic
A few more like this closing today
ClickJob.com sounds dirty but an Employment site is probably where this is headed
SilverCup.com Exudes “award winning”
ZoomCash.com Sounds fast. But there are a ton of cash apps out there. So many one is actually called The Cash App
UrbanHabitat.com Sounds pretty close to the clothing story
Jybo.com I’ll agree that this is pronounceable
DevWebsite.com If you develop websites
FuelStar.com Could be the new gas/electric station
UrbanSprout.com I’ll take the quinoa bowl with extra beets and tofu please
ESportsJournal.com Pretty sure you can get Morgan to write for you on this one
GulfRealEstate.com 5 states have it
DJCollege.com Learn to press play on your iPod
Godaddy Domains With One Or No Bids
The Rest of the Godaddy Names With Bids
5787.cc
9787.cc
9Videos.net
AdvantageLand.com
Aiting.com
AlbanyDailyStar.com
AppleRestaurant.com
AvondaleOnline.com
BCDConsulting.com
BeautifulHomesDesigns.com
BibleBelievers.org
BiotechnologyTime.com
Biportal.com
Boziclaw.com
BudgetAirCompressors.com
camilohuinca.com
CCat.org
CFXMagazine.com
CherryvalleyGolfCourse.com
CitizenUmbrella.com
CoinAtIon.com
CorporateKarma.com
CotoMovies.net
DataMiningServices.com
DDCU.com
Dramaq.org
EcoTonLine.org
EdDemonio.org
EliteBuilding.com
Emotey.com
Exall.com
FactoryExpress.com
FastUK.org
Forzagenoa.com
GemLord.com
HopeHub.com
ImmenseWise.com
Isaiah-Stephens.com
JoshuaVentureGroup.org
MakeMoneyWriting.com
MasterRealtors.com
MetropolitanUniversity.com
Ncar.org
NevinsBrewing.com
OnlineBachelor-Degrees.com
Payabit.com
PingCom.com
PJDI.com
PlanetPlusOne.com
PlanetSeo.com
PopTimes.com
PsychicInvestigator.com
QuietHollers.com
RedHatLadies.com
Scoregasm-game.com
SliceOfLifeMV.com
TallboysBeerMarket.com
ts222.com
TVFox.com
UHCProCycling.com
UniGlobeDonaldson.com
UPYD.com
W3i.com
WebConferencia.net
x521.com
SiomaraRestaurant.com
Have a name at auction and need more exposure? Send me an email. We Charge $10 per name per day. We may be able to help. If you have an auction you want to promote, email us for details.*All names chosen by us, Shane and Josh . (ie you click through and purchase a name you like) or an occasional paid listing. Everything we say is based on our own research or is opinion. Do your own due diligence. That means look it up yourself if you don’t think the stats or our opinion is correct. We hand choose the names but we are paid to make this list by both the auction houses, individuals that are auctioning names, and Godaddy affiliate links. Keep that in mind and only buy names that YOU think are good.
I am sure the guy and his product will do 8 figures in the next few years, which is amazing. That said, if you check the @getsupply twitter handle you can see that when Robert Herjavec congratulated them on the deal, did a little promo etc., he used the old forwarding company .com to do so and not the new .co.
I think the more fascinating part of the Supply story is that the razor market was disrupted with DollarShaveClub a couple of years ago, then this guy goes and does it _again_ with Supply. Just goes to show that there is always opportunity and we are surrounded by abundance.
Hey Shane,
The Namejet auction is for heathconsultants.com, not healthconsultants.com.
Thank you Jason. These L typos are killing me. Need better reading glasses. Erased off list