One of the first questions I ask myself when evaluating a name is “Would this name help a company make money?” It’s a pretty open ended question but it’s a good place to start. A look at the names Kraft Foods has acquired over the years is a great example of the types of names that large corporations are looking to acquire. A combination of generics, brands, and marketing names. Here is a sample of some of the generics and marketing names they own
BestFreeBaseball.com (must have been a marketing campaign for their yogurt)
2MuchFun.com
CheeseMania.com
ChowProudly.com
Churny.com
CoffeeDrama.com
CoffeeManners.com
Cheesiest.com
Bellyville.com
CelebrateSummer.com
CheesyGuy.com
CheeseIsEverything.com
ChunkyBachelor.com
DessertCenter.com
Eatersville.com
JustTryLiving.com
GFIC.com
DoTheDip.com
KGF.com
EatingHealthy.com
DoNotDieHungry.com
DontDieHungry.com
CookieJar.com
CreamCheese.com
Dessert.com
Dinners.com
DSRL.com
EatToLoseTen.com
HomeFarming.com
PeopleAgainstHunger.com
MakeDessert.com
MakeDesert.com
MakeDesserts.com
Pickles.com
QuarterbackoftheCentury.com
SaveBreakfast.com
SnackHappy.com
SnackMyRide.com
Snacking.com
ReadySetLick.com (gotta love this one)
Roka.com
SingForSteak.com
TimeofOurLives.com
TooMuchFun.com
TooMunchFun.com
StoveTop.com
Stuffings.com
XCheese.com
Philadelphia.info
YouGottaLOL.com
MakeSomethingAmazing.com
According to DomainTools, most of these names were hand reg but quite a few were purchased as well. As you can see from the list, Kraft understands the use of a good domain name and it’s insignificant cost vs the total price of a good marketing campaign. And ALL their marketing names are dot com. Keep this information in mind on your next domain purchase. Ask yourself the question. “Would a company want this name and why”
Great insight. I would definitely like to see more of these! Thanks in advance 😉
I bet they spend a good chuck of money for those one word domain names.