I stumbled across my first sighting of a new gTLD this weekend when grabbing a bite for lunch, and it made me do a double-take. And, if I’m doing a double-take and I read about the new G’s every day, I’m curious how the average passerby reacts.
The specific domain in question is shown in the pictures below — Brik.bar. One interesting thing to me is that BrikBar.com isn’t registered, although I’d suggest they pick it up. I’d also pick up Brick.bar if I were them, but BrickBar.com is registered and in use.
“Brik is Denver’s newest wine bar located in the Wyman Historic District on Colfax and York. The owner, Travis Gee, eloquently bridges the gap between Old World and New World concepts by combining his travels, love of wine and personal experiences under one roof.”
I’m looking forward to (a) having a glass of wine at Brik Bar upon its opening, and (b) seeing more new G’s out in the wild.