I have to admit it, I’m a sucker for humorous marketing. Problem is, most people do a shitty job being funny. Dolar Shave Club is not one of them. It’s a real company with a real product solving a real problem. All men, even women are sick of paying crazy prices for razor blades. A blade that should cost 50 cents is $3. Blades that could be made to last months is made to last a week. Along comes Dollar Shave Club and they get your attention the modern way, a funny commercial/youtube video.
The company and website is being relaunched and the guys behind it are big boys in the tech world. Former MySpace CEO Mike Jones, and Color.com cofounder Peter Pham. But its going to take more than humor and big names to bust into Gillete’s bank account. According to Techcrunch, “Dollar Shave Club has raised more than $1 million in a Series A led by Kleiner and Forerunner Ventures, with participation from Andreesen Horowitz, Shasta Ventures, Felicis Ventures, Shervin Pishevar, Dennis Phelps, and David Honig”
So while I love the marketing and the concept I still don’t think it will work. Nothing disruptive or groundbreaking about offering cheaper blades. Add in the fact I have to have them mailed to me. Put them in the aisles next to Gillete Fusion and I may buy them. Have 3 other people tell me that they give a great shave and maybe. So good domain, great marketing, and a so so chance or doing anything other than wasting the investors money. BUT…… I love the video, its a must watch.
PS: They are certainly getting a ton of press the last 24 hours because the site has been down for hours.