What a name. Pain.com was one of the better names to come up for auction in a while. I thought Boot.com was also pretty impressive but just didn’t make the reserve cut. It’s funny because I talked to a few people that said the price just didn’t allow room for a good return. Which is ridiculous. Margin or percentage wise yes but profit dollars is in the hundreds of thousands. What the real answer is you don’t have enough money. Buying a name like that takes up too much cashflow. Which is true for 95% of domain investors. But if you DO have capital, then a 20% to 50% return on $400K is a fantastic return. In any investment short of a drug cartel.
Sometimes its important to look at profit dollars. How much money you make vs the return on investment. I get into this argument with my Dad every year. Making up numbers here but lets say we make 50% margin on everything we sell, but we make 20% on mulch. But we sell 1.5 million dollars in mulch and make $300,000 profit. Three hundred grand is a lot of money. Spending $1.2 million to get it is also very expensive. The handling cost is minimal. You arrange a delivery or throw some scoops in a truck. But what it does take is a lot of money to keep the supplier paid. It causes a big cash crunch on the company because its basically an accounts receivable play. You hope that you can float the companies that go over their 30 day account because your supplier wants their money in 30. Anyone with enough money would take on mulch in a second. But someone with a limited cash flow or operating loan may have to use that money only on the items that have a 50% margin. Because they don’t have enough to do both. Of course my goal is to do both and we do both. But the end of year margin reports always are highlighted in yellow by the other owners. I simply ask them if they highlighted the profit dollars created at the bottom as well. Here are today’s names. Click through to see the current price and to fund this daily list
Quote of the Day: “If you can find something everyone agrees on, it’s wrong.” — Mo Udall
Domain of the Day: Zuha.com A CVCV which we all know means thousands of dollars. And this one has a nice flow to it
Namejet, Sedo, and other Names Up for Auction
Autographed.com Well worth the reserve in my opinion. Own the autographed memorabilia market with one domain purchase
Chugger.com Love the brand. We talked about it on Sherpa and it was a panel favorite
Stickle.com The kind of name that really doesn’t mean anything but still a single word. And most single words make great brands
Runun.com I like it because it has run in it
SpecialtyFlooring.com Upgrade name for dozens of companies
HostLocker.com No bids. Not sure how many people are getting into the hosting bids now that the big boys have taken over but if someone wanted to
LifeAssistants.com NO bids. Assistants gets butchered in spelling some times but for $69 not a bad buy
MotorShed.com No bids. Solid gear head, mechanic name
DivoGames.com Price is the want of the aged site history not necessarily the domain
Godaddy Domains With Multiple Bids
Rando.com Some use the term for “random” some rando. Also a last name. 5L pronounceable alone is good enough. 20 years old
ClassicRides.com Four figure name at auction IMO. High end classic car site in waiting
OfficePlay.com Are we even allowed to play in the office anymore. 1999 birthday
BabyBazaar.com The first baby. No limit in spending. By the third, they get all hand me downs and one picture is taken on their birthday and that’s it.
Cryo.org it’s all the rage in rehab. Takes down the inflammation immediately
GrowthLink.com Not sure what it would be used for but I like the keyword growth
EscrowSolutions.com Hard to beat Escrow.com but this one isn’t too bad
CryptoKittie.com Was a phenomenon. Owner must not have had good enough typo traffic
Nexii.com the name just screams startup
HighIntelligence.com A bit long but a smart name
nn777.com the Chinese love these patterns and aren’t afraid to pay big money for them
55118.com Ditto but double on the 5Ns
Sonat.com the old energy company. Now it can be yours
PrecisionAnalysis.com A bit long but exudes a good drill down of info
Godaddy Domains With One or No Bids
RawSkills.com Where you start. Solid name for $12 but its not going to stay at $12
BaldAndSexy.com I’m starting to resemble this domain. At least half of it
CuteStreet.com cute children’s brand domain
Mozaz.com 5L.com with no bids
HardToFindGames.com Everyone will know exactly what the site is about
BigJane.com No bids. I wouldn’t call her big to her face though
Yundex.com One bidder. Dex is popular ending in branding
KushBros.com The new cool clothing line. The modern day Panama Jack
TrueFine.com Two short words that are easy to spell.
VikingCoffee.com Probably wouldn’t do bad to have every word with coffee behind it
The Rest of the Names With Bids
0478rc.com
52jisan.com
AlibabaHotel.com
ArcticBeacon.com
art19.info
Balmedor.com
Camclik.com
CannaLabels.com
ClickToTrip.com
ColonCancerFoundation.org
Crymes.com
DailyInvestNews.com
DealsNProfit.com
DeskTopas.com
DoNotMail.org
EmergencyLawyer.com
Eoncc.com
Fishales.com
FoxInn.com
FYVB.com
GGFV.com
Gleanster.com
GlobalHops.com
gxlq365.com
Isget.com
js678.com
LawAdvocate.com
LawyersIncorporated.com
Microsmog.com
MobileCasinoKings.com
Mxpress.com
NerdClicks.com
Octopass.com
OpenPharmacy.com
PocketRangerBlog.com
ReptileVillage.net
RuinSex.net
SmoothTalkerGuitars.com
Supernet8.com
SuperYeezy.com
TGPDog.com
TheSalesGuy.com
TopDV.com
Vaneelee.com
VNAofMe.org
WeAreListening.org
WinMost.com
WoaiJisan.com
Exactly. Some people love telling about buying a name at $150 and selling at $2,000. Which is great, sure. But I would rather buy one at $50K and sell at $70K.
I’d rather spend the $50k buying 333 x $150 names that could each be sold for $2k – That would make $616k profit… If only it was that easy 🙂
Haha! You look great Shane.