There was a debate going on last night on Twitter about whether Supply Razor company really upgraded their name from GetSupply.com to Supply.co. Many people told the owner what a great move it was but true branding people know that he went from a bad name to a confusing brand. While it looks good because its one word, now he has a different problem. His traffic is now owned by Supply.com and the general public doesn’t know co . Yeah, yeah “but startups are using it” that’s what domain investors say. And of course anyone who has sold a dot co for a lot of money is going to support dot co. Ask them how many businesses they run on a dot co.
With dot co you are going to have to market your way into business. Especially in the big market of razors. I think the name SupplyRazors.com for $388 (which its listed for sale at) like Theo from Domain Gang suggested would have been a better move. Some said that pigeonholes them into razors. Which is exactly what they do. But what if they want to expand? Into what. Deodorant? Whatever they expand to will be related to razors won’t it? Its a better name and great for SEO.
What’s worse is I think the name Supply sucks anyway. Its boring and generic. Exudes no emotion or thoughts when you hear the name. Even the labels are monotone. I realize the blades are sleek and simple and the owner is trying to exude that through the font and the type size. I assume the owner is trying to use that to represent simple but the name doesn’t do the product justice. The product is awesome. It’s the url I think is no good.
But don’t get me wrong. I’ll sell a dot co all day long. Who am I to tell someone not to waste their money. Especially if they want to waste it on me. But one quick question. Name one major company that I would know that operates on a dot co? Now name a company on a dot co that the average person would know? I’m sure there is one but can’t think of it.
Quote of the Day: “Morning is wonderful. Its only drawback is that it comes at such an inconvenient time of day“
Domain of the Day: Lydia.com Female names are as in demand as any type of name
Namejet, Sedo, Snap, and other Names Up for Auction
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The Sedo Auction starts today. Quite a few LLL.coms up at auction
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FastOnline.org Same here but the price is much much higher
Lyxe.com Anyone else see “Likes”?
SnugglePet.com My daughter would have wanted this from just the name alone
ScentFactory.com Could be aromatherapy but pretty much every scent name is a candle name
u222.com The prices on the repeaters no longer surprise me
LNIN.com Great letter, good bids
Blog-City.com Almost a million backlinks
AthletePath.com Juice if you need some for an athletic themed site
SocialDash.com It’s got social in the name and generally that’s good enough
EarthHub.com Earth names continue to do well at expiry auctions
Austino.com A first and last name. Just a few bids
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StopGuard.com Going to be a product. Just not sure what its going to stop or guard
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BigHoliday.com Christmas site all the way
ZombieStore.com I would think the next few weeks would be peak season at the Zombie Store
Princo.com Good 6 letter brand if it goes cheap enough
HouseFM.com 21 year old name. FM stands for music now
CPFI.com I for International
Godaddy Domains With One Or No Bids
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Take.info
TheCouponTrainer.com
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Unitedtty.com
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Shane, what do you think about the “big” change in search results on Google if you are using Chrome (no change yet for firefox and explorer)? The results no longer show the extension just the favicon, website name, and breadcrumbs. The only one was Amazon.com and Google Ads but not for Best Buy and other results. The “Title” of the post is now the main line (larger font and colored).
This seems like a major change for website owners and domain investors. The example you give about Supply.co will now show “Supply>11 best razors>…”. The searcher would not immediately know that it is .co. This will definitely affect Organic search results if the site can get ranked in Google, but I agree the direct type-in traffic will still use in Supply.com.
As a consumer, I was searching for photography equipment last night and couldn’t trust the site Google was presenting. The focus was on the title of the article, and I didn’t like it.
The examples of recent transactions on Domain Sherpa (all three were non .com) would see a big difference. The parts.online would simply show as “Parts>auto>5 top …”. You would never see the .online. For feather.io, it would be advantageous with “Feather>…”. You wouldn’t initially know that it was an .io.
Seems like a major shift for SEO and domain owners. Like to hear your thoughts?
That’s what scares me too.
Mark,
I think it sucks for the user and will evolve. Can you imagine all the people that bought NewGs with descriptive endings that are all now dropped on Chrome. Pretty much makes them irrelevant. Undoubtedly consumers
will become familiar with non coms. But of all them I do think dot co is most confusing. Too close to .com. But I am more than willing to be wrong on this and I hope dot co becomes a vibrant, desired dot ending. As a domain investor I want “want”. Back to Chrome, I have no problem with them putting just the companies name but that company still has to have a place to reside and I feel the smartest and best move is a memorable dot com. Regardless
of Google thinking they can control the situation
I like .co but I agree on most of what you’ve said. The word ‘supply’ doesn’t really give off any emotion. It might be a bit confusing. I wouldn’t have thought the company at Supply.co is selling razors just from the name. However, I wouldn’t have known what GetSupply.com does either just from the name. So, while it’s a confusing name I don’t think it’s any worse than what they had. I do agree, SupplyRazors.com seems like a better fit over both.
As for .co companies, right away I think of Overstock with O.co but I suppose that doesn’t count as it’s just a redirect to Overstock.com. Hmm… I did see an ad on PlutoTV the other day for a company that sells a workout mirror and they’re using Mirror.co. Also, I always remember Joy.co that sells this tablet device, but I get your point. No matter how many I can think of they are never really huge companies. They don’t hold the same weight as a company like Apple.com. The big players are all using .com.
You were spot on with what is more important than even the prefixcom vs .co. Supply sucks, I would never think that was the product they sold, I would never visit either domain, I would never click a search listing. How someone thought that was the brand really makes you wonder?