There was a debate going on last night on Twitter about whether Supply Razor company really upgraded their name from GetSupply.com to Supply.co. Many people told the owner what a great move it was but true branding people know that he went from a bad name to a confusing brand. While it looks good because its one word, now he has a different problem. His traffic is now owned by Supply.com and the general public doesn’t know co . Yeah, yeah “but startups are using it” that’s what domain investors say. And of course anyone who has sold a dot co for a lot of money is going to support dot co. Ask them how many businesses they run on a dot co.
With dot co you are going to have to market your way into business. Especially in the big market of razors. I think the name SupplyRazors.com for $388 (which its listed for sale at) like Theo from Domain Gang suggested would have been a better move. Some said that pigeonholes them into razors. Which is exactly what they do. But what if they want to expand? Into what. Deodorant? Whatever they expand to will be related to razors won’t it? Its a better name and great for SEO.
What’s worse is I think the name Supply sucks anyway. Its boring and generic. Exudes no emotion or thoughts when you hear the name. Even the labels are monotone. I realize the blades are sleek and simple and the owner is trying to exude that through the font and the type size. I assume the owner is trying to use that to represent simple but the name doesn’t do the product justice. The product is awesome. It’s the url I think is no good.
But don’t get me wrong. I’ll sell a dot co all day long. Who am I to tell someone not to waste their money. Especially if they want to waste it on me. But one quick question. Name one major company that I would know that operates on a dot co? Now name a company on a dot co that the average person would know? I’m sure there is one but can’t think of it.
Quote of the Day: “Morning is wonderful. Its only drawback is that it comes at such an inconvenient time of day“
Domain of the Day: Lydia.com Female names are as in demand as any type of name
Namejet, Sedo, Snap, and other Names Up for Auction
Banto.com Snap expiry and one of the best 5Ls they’ve had in a while
SnakeHouse.com It sounds like an IPA so its a great brand
DomainDiscounts.com Going to be good for someone in our industry
The Sedo Auction starts today. Quite a few LLL.coms up at auction
RYGC.com C is the best ending letter in my opinion. Or at least in the top 3
Zelox.com No bids on this 5L
CitySidewalk.com 1999 birthday. Busy sidewalk
Godaddy Domains With Multiple Bids
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MorningCallCoffeeStand.com Top number of bids on the Godaddy board. Buying for the juice of the backlinks
GetYourLicense.com Drivers, Firearms (in the US), drone
FastOnline.org Same here but the price is much much higher
Lyxe.com Anyone else see “Likes”?
SnugglePet.com My daughter would have wanted this from just the name alone
ScentFactory.com Could be aromatherapy but pretty much every scent name is a candle name
u222.com The prices on the repeaters no longer surprise me
LNIN.com Great letter, good bids
Blog-City.com Almost a million backlinks
AthletePath.com Juice if you need some for an athletic themed site
SocialDash.com It’s got social in the name and generally that’s good enough
EarthHub.com Earth names continue to do well at expiry auctions
Austino.com A first and last name. Just a few bids
Trivida.com Upgrade name for a few dozen companies
WaterVilla.com Good if you are trying to sell or rent out
StopGuard.com Going to be a product. Just not sure what its going to stop or guard
Stickology.com Sounds like a marketing site
BigHoliday.com Christmas site all the way
ZombieStore.com I would think the next few weeks would be peak season at the Zombie Store
Princo.com Good 6 letter brand if it goes cheap enough
HouseFM.com 21 year old name. FM stands for music now
CPFI.com I for International
Godaddy Domains With One Or No Bids
The Rest of the Godaddy Names With Bids
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