One of the reasons I think the new GTLD’s are struggling, has to do with what I wrote about on Saturday. For the most part they’re all keyword span the dot domains. If there’s less emphasis on keyword .com domains, then there certainly isn’t going to be a huge demand for other keyword extensions.
I was always skeptical of the premise that we needed more domain options, especially when we have the ability to add all sorts of words to the root keyword and when we’re making up words for a brand. Plus there’s hundreds of CCTLD’s.
Keep in mind that I’m talking about what’s happening in the domain world as I see it, and not what I want, think is right or the best option. I sometimes wonder why companies aren’t going with more keyword type brands, or doing a hybrid strategy where the established company chooses an easy to remember descriptive domain name.
The name of the company doesn’t have to be the same as the domain. I see this more with small to medium sized businesses. A year ago I used the example of a company that sells water softeners. I have no idea what the company name is, but I remember their domain, HardWater.net. To me that keyword .net has more value to this type of company, than a made up brandable. Probably not the case if this were a national company trying to make a mark on their industry, but too often we forget that the majority of companies buying our domains aren’t global or even national companies. They’re small businesses, start-ups, local entities and someone’s undeveloped concept that isn’t close to being a real business yet.
As far as the New GTLD’s go and whether they’ll ever be a lucrative option for investors, I think the key is to keep an eye on .com sales trends. If you see the pendulum start swinging back to keyword domains, maybe then it might be worth taking a good look at NGTLD’s.
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TopCars.com 8 days left, almost to reserve
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The No Bid List
BlockLots.com Get your blocks in bulk, buy a whole lot
ClassOfToday.com A modern approach to education
DarkEngineer.com Creates and runs evil things
DevelopStrong.com Software or app company, adding strong makes the customer feel good.
DigiTranslate.com digital translation, maybe its a program or service that takes code from one language and translates it into another. I don’t know much about code
DoNotGetIt.com List things that you shouldn’t buy
DragonSmile.com Don’t think it’s a dental brand, but dragon added to something usually sounds good
DrAuthority.com The place where the dr’s go for information
EngagedSociety.com a site that keeps it’s readers up to date with current information and encourages them to take an active role
ExtractLove.com This service will squeeze the love out of someone that doesn’t love you. Maybe it’s hypnosis or torture, they’ll get the results you’re looking for.
FlexibleFreedom.com Not just freedom, but flexible
GoodAlready.com No need to change the formula, it’s good already
HateControl.com The site for people that don’t like to be told what to do
HikingOutlet.com Buy all your hiking supplies here
iAmYourGuy.com A name that let’s everyone know that you’re what they need
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LineHold.com unyielding, hold the line
MapleToken.com Crypto for Canadians
NoticeCloud.com Sends out important messages via the cloud
PalRental.com Need a friend for a few days? Rent one
PatternPerfect.com I like this name with the double P’s, maybe it’s a rug or quilt
RsvpPro.com save your spot
ShockStrategy.com Go all out with the shock strategy
SkipSugar.com A promotional name for a sugar substitute
SuperAwake.com An energy drink
VisualStealth.com A camouflage brand
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Namejet
LaChica.com
Crier.com
NetTrading.com
SpeedSkate.com
ShelbyVille.com
YourPrize.com
EcoMedicine.com
ViceMan.com
tvgrid.com
ecoats.com
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LondonSilver.com
EssentialKey.com
AwardExcellence.com
DataCamera.com
LivingTribute.com
Flippa/SEDO
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Your LLLL.coms of The Day
LLLL’s that End Users Might use someday
VaPe.net
arbk.org
icbd.org
widr.org
LLL’s, CCC’s, 5L’s
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cgh.co
dhg.co
ehn.co
fbh.co
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ioe.org
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Sr3.org
Brandables
Compting.com
Eintero.com
Florera.com
Incomeist.com
Marmers.com
Nyology.com
Optionery.com
Tirios.com
Yantics.com
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720.net
59594.com
63720.com
00174.com
666735.com
63999.net
903375.com
239012.com
One Worders and Other TLD’s
Gossip.cc
Granite.cc
Injure.cc
Parol.tv
Hellhound.org
Tillage.org
Broadhead.us
Zuza.net
Blunted.net
Noneligible.net
Refiller.org
Vape, Weed and Vegan Names and VR
MjTransfer.com
WeedZombie.com
HerbInsure.com
Snap Names/DropCatch
NamePros
BondFuel.com
HtmlMode.com
LaborCharge.com
YCBV.com
Sainji.com
TWN.in
Cab.agency
Heroism.co
Peripheral.in
AdvertisingFirm.net
Whitening.io
Undomiciled.com
Sightings.xyz
Fondue.me
NamesTrack.com
RateYourDomain.com
3233344.com
Crypto-Invite.com
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“….too often we forget that the majority of companies buying our domains aren’t global or even national companies. They’re small businesses, start-ups, local entities and someone’s undeveloped concept that isn’t close to being a real business yet.”
Exactly…..great for most domainers to rememeber, myself included.
True
There’s no reason why a global company shouldn’t own generics. Walmart owns shoes.com. Amazon owns diapers.com. There are $3 billion worth of drugs sold to treat AFib each year. There is no reason why Merck or Glaxo SK shouldn’t own AFib.com and have “go to AFib.com for more info” on their AFib commercials. A smart strategy would be to supplement your brand with generics if not just to block your competition from having them. It’s still just a matter of time before the bigs do that systematically.
Excellent points Tony. But too many “Marketeers” still don’t get it!
Another factor is that the new gtlds do not always appear properly in search results at Godaddy, Afternic, etc because the registrar’s search function was built to handle legacy extensions. Search functionality has not kept up with the new gtlds. So when someone types in a search phrase, the relevant gtld, which may actually be listed for sale, does not always appear in the results. Or it appears at the bottom after 50 other variations. So part of the problem is that the potential buyer does not even see the best fitting gtld that matches their actual search inquiry.
With the small and medium businesses it is often a hard sell to interest them in their exact product match for easy to remember advertising campaigns (or their main site). So often they want to keep their (made up name) SevignlouskyMeatDistributors.com instead of a (made up )(ChoiceMeat.com) or something. But then, these are often the people who like to put their phone number on their trucks with no site address, and then pay for Yellowpage ads. Haha.