This week we’re taking a look at something a little different — it’s not full fledged development examples on the new gTLDs; instead, we’re looking at some big companies that are using their new G’s as redirects to existing sites. For the growth and awareness of the new G’s, it’s not as beneficial as stand-alone sites, but it’s certainly a start, especially if you start to see these in any marketing campaigns.
Amazon.BlackFriday – Believe it or not, it’s officially fall already, and the holiday shopping season isn’t that far away. Amazon redirects this domain to a Black Friday-specific page on Amazon.com.
Target.BlackFriday – This domain is redirected to the Target.com homepage.
Amazon.Christmas – Similar to above, this domain is redirected to a Christmas-specific page of the Amazon.com site.
Ebay.Cars – Like Amazon above, Ebay redirects this to their car-specific page: Ebay.com/motors
Porsche.Cars – This domain is redirected to the Porsche.com homepage.
Amazon.Cars – This redirects to the Amazon Vehicles page, which was just launched last month.
Opel.Auto – This German automobile company redirects the domain to a specific page on their main site: http://www.opel.de/fahrzeuge/personenwagen/alle-fahrzeuge.html
Citroen.Auto – This French car company redirects the domain to Citroen.com/fr
Amazon.Reviews – Amazon is trying to show a sense of humor with a specific page for ‘funniest reviews’, which is where this new G is redirected. As one example, an actual reviewer included the following for a gallon of milk, “They really need to put a warning label on this thing. Apparently, if you put it into your body, it turns into urine. Urine!”
Not to be left out, I included a couple screenshots from domain companies below, where they redirect new G’s to the appropriate domain registration pages.