Here’s a rundown of my .us experiment that I started about a year ago.
For those of you that don’t remember, Uniregistry had a special on .us for 10 cents each. I initially bought 10K names for $1K, I added around 2000 more towards the end of the sale for a rough total of 12K names for $1200.
I’ve talked in the past about why I like them at the right price but a quick review: The county I live in uses .us for it’s government website and I’ve sold several in the past.
Here’s the total sales broken down by price. While most of the names are now expired, they can still sell while they’re in auto renew grace, which gives me a free month to sell them.
I also made about about $1000 in parking until the 6 month mark, when I stopped tracking any parking as I changed all the landing pages to a sales only format to test if more sales would be generated. They data is inconclusive, and since a higher percentage of the sales came through the afternic network I’m not sure if this had any affect on sales.
I’m sure I’m missing a few sales, I manually went through Afternic and Uniregistry and pulled the prices out. I know that I sold a few through whois inquiries, those sales aren’t added into these numbers.
Some history on the pricing. I started with a make offer/Buy it now format, at $250 minimum offer and $999 BIN. You can see that 1 sold for the $999 BIN price and 4 sold for the minimum offer amount. I then switched all the listings to $399 on both on Afternic, Sedo and on the landing page. When parking ads were being displayed I modified the landing page header to say “This domain is for sale for $399” instead of the default “This domain may be for sale”. I’m not a big fan of the ambiguous label, of course it’s for sale I have it parked and it’s a friggen .us. I want to sell them as fast as possible because I’m not paying the renewal fees. As a side note I was going to renew the names that get traffic and are making money, instead I’ll just renew the ones that made money based on the records kept by Uniregistry.
With somewhere between 3 or 4 months remaining on the registration I changed the landing page price to $199 but left Afternic at $399. As far a sedo goes I think I only sold 2 domains and I’m not sure if I even listed them all, I should have, but my sales on SEDO have always been so much lower than any other platform. As a result I don’t give Sedo as much attention, but then that could be why I sell so few. One thing I do know, searching for names listed on the sedo can be difficult. The domains are not camel cased so the words just flow together. Afternic actually lists the domains in the way that they’re entered. This only applies to the actual Afternic site and not the partner registrars. The partners display the names in the registration path and it’s usually not camel cased . Godaddy, despite all the bitching I do, has not changed premium listings or auction listings to a camel case format. I think 4 times as many names would sell if people could quickly and easily tell what they were looking at.
Some points to take away without diving deep into the particulars. I made a significant sales relative to the purchase price with a profit of around $22K. The commission varied, 20% at Afternic, 15% on Sedo and 10% using the uniregistry BIN checkout system. Let’s just say 15% and make the total profit $18,900. Using these numbers we see that my experiment only worked with a significant discount.
Many registrars run continuous .us sales for about $1. At this price I still would have made a decent profit but the risk to reward and time involved might have made it prohibitive or at least less attractive, and certainly paying the full registration price would have ended in a loss.
Keep in mind that no names were priced according to any metric or perceived value, but rather in bulk. The names were largely registered in bulk with certain metrics and other indicators used to quickly determine some sort of value in the names. The point here is that careful pricing and domain selection would allow for more profitability, but would have significantly added to the overall amount of work. The actual time invested was minimal as most tasks only entailed short bulk change orders.
Also Princess Leia seems to be doing better, they’re not sure what the issue is or was. She was tested for numerous cat related illnesses. I’m not sure if she’s out of the woods yet but at least she’s not hanging on by a whisker. And seriously, if you’re the type of person that would spend an exorbitant amount of money on your pet’s health, you should look into Pet insurance.
I’ll find out the name of the insurance company and post it next time, I don’t pay the premium so I don’t know, but the bill so far is over $10k but the insurance company pays 100% after a $500 deductible.
Probably doesn’t matter what the company name is, they’ll be out of business by the end of the month.
- Main List NameJet Flippa/Sedo
- LLLL.com’s LLL, CCC, 5L Other LLLL’s
- Short Brandables Numbers One Worders Vape, Vegan, VR
- Snap Names/Dropcatch NamePros Godaddy Value BIN
- Available For Reg Fee
The No Bid List
AltCoinAuctions.com flip this name, someone will buy it for the thousands and thousands of alt coins
AnytimeKitchen.com They always have food available. It works well for me when i’m up all night
AnywhereWorld.com A travel site
BlockJams.com Has block in it, so it’ll probably sell. Could be a brand for discussing block chain forks, tech and solutions
BrideSquad.com They swoop in and do whatever it is a bride needs help with
ChainLend.com Has chain in it, bet it goes for $500
DaddySmart.com A guide for dads
FlyingInsect.com A service geared to fight flying bugs only.
FreedomDollar.com Currency names seem to do well all the time
GameEquip.com Get ready for the game
GastroDetective.com Uses optics on either end to see what the issue is. He doesn’t fix the problem, just finds it.
GlideWalk.com A workout machine, or a new sport. I mix of cross country skis and roller blades
HealthyBounce.com Like a bounce in your step happy, healthy and ready to go
IfWinterComes.com Winter is coming, I saw it come
iKnowItNow.com The brand for the questions you had before visiting this site
ImmediateDomain.com VR solution for registering domains. You just have to think it, and it’s in your account
iWillBeFine.com The name for people that keep getting asked “dude are you alright?! that looks terrible!”
LawOfAverage.com the plural is better known, but this doesn’t have any bids
LifeVineyard.com Where the grapes of life are grown and made into wine
LiveOccasion.com Live or Live, you choose
MachineOfTime.com If you need Time Machine and are on a budget
MenAdventure.com Not that women “can’t” do it, but in this adventure they’re not invited
MeTattoos.com I don’t have any
MindPreserve.com Mind exercise to keep you mentally sharp, or some kind of crazy cryogentic tool
NameExplosion.com Names just fricken flying all over the place like dynamite
NormallyRight.com Normally I’m half right 62% percent of the time
PizzaBurrito.com I would eat this
PrankDepot.com A huge store filled with jokes and other fun gag gifts
PublicityMaster.com Get the PR you need from a master
RecipeGroup.com Share and trade recipes. Monetize the site with coupons, food and cookware that’s needed for the recipes
RepairHernia.com I had an umbilical hernia repaired several years ago. I assume there’s decent search volume for this name, but I don’t see an end users ever buying it. I could be wrong
SeeAsap.com Whatever this is, it’s so important you need to see it right away
SelectGenetics.com Get rid of the bad genes
ShelfImprove.com A business that puts shelving up in your garage or closet and it’s a fun play on words
SomeBack.com Get some of your money back
StepDaily.com Track your steps, or a brand for progress
StinkbugService.com These little bastards have to be handled with a gentle touch. Call a service to take care of the problem
StopSharp.com Cover knives, scissors or used needles
StormOlogy.com The study of storms
SweatHard.com A workout brand
UseUnlimited.com We can use an unlimited amount of pet insurance after we pay the deductible
VocalInfluence.com Control people with only your voice
Your LLLL.coms of The Day
LLL’s, CCC’s, 5L’s
MORE Short Brand Dot Coms HERE
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