People often ask me about my sell through rate. Sometimes when they do I mentally plan to figure it out, but then I start trying to figure it out and give up. I stop mainly because it’s a pain in the ass for me to do, and I feel like I could use the time doing something to improve whatever that rate actually is rather than figure it out.
In reality, it’s a hard number to pin down, because it’s a dynamic environment. The number of domains I own fluctuates daily, based on the amount of time I spend searching, money allocated to new domains, renewals and if I auctioned off any expiring names wholesale. The bottom line is that if I don’t sell domains I don’t buy as many, I renew less and auction more.
I don’t think there’s a right formula. Every domain sold to an end user is based on timing more than anything else. There’s no magic number to shoot for or percentage of sales that’s acceptable. You need to have confidence in your names that someone or some company will eventually want them. You should re-evaluate this confidence level at least every year before you renew the domain.
I know that I can sell a bunch of names wholesale if I choose and have a really high sell through rate. I know that I can price my domains from $300 to $999 and sell more domains than if they’re priced $2K-$5K. There is no right answer to this, it’s different for every style and can change at anytime.
I’ll repeat this point again: You have to have confidence in your domain. Not the obnoxious confidence that says it’s the best domain in the world, but confidence that it has a reasonable chance of selling at some point to an end-user because its the kind of name that an end-user wants.
If you think your names are awesome but then try really hard to hustle them to other domainers you don’t have confidence in them. Don’t get me wrong there’s nothing wrong with cash flow, wholesaling and moving inventory, but it shouldn’t be your end game.
So maybe ill still try and figure out some ballpark sell through number for a specified period of time. I’m sure there’s value to the data, but it gives me chest pain trying to organize that by myself. Maybe I’ll hire some sort of organizational specialist and have them do it. Play to your strengths, I gave up trying to stay super organized years ago, because I suck at it. Should I learn anyway? Probably.
- Main List NameJet Flippa/Sedo
- LLLL.com’s LLL, CCC, 5L Other LLLL’s
- Short Brandables Numbers One Worders Vape, Vegan, VR
- Snap Names/Dropcatch NamePros Godaddy Value BIN
- Available For Reg Fee
Click the links for current prices, most links are commissionable and fund the operation.
The No Bid List
AllCelebration.com party supplies, greeting cards, things like that
AntiCivil.com against being nice
BlockFunction.com A blockchain name
BlockGator.com A blockchain reptile
CloserToDeath.com every day
CloudSpreadsheet.com it’s a thing, but it’s already been done by several different apps and service
CoalitionArmy.com a group of countries allied together
CrossTrained.com Able to do several jobs depending on the need
CryptoAlerting.com Get an alert when your crypto is crashing, or when it crashes more
DangerLabel.com Like those poison stickers, a whole selection of labels for every dangerous situation
DirtyBear.com sounds like an ipa
DotTrades.com A platform to trade your domains
FailingHard.com If you’re gonna fail do it right
FreeToExpress.com A freedom of speech name
GuideMoney.com A budgeting help service
HahaGotYou.com Prank site
HonestSurvey.com survey’s and poles with no agenda
LiveYourPast.com Makes me think of a family history or reenactment name, or a combination of the two. There you go, the concept is to find out how your ancestors lived at different time periods, then live like they did for the weekend in a larger setting with other people doing the same thing.
MakeUsBelieve.com a ufo site or similar concept for things that are hard to believe
MethodTrade.com There’s like 25 people selling their own trading method on youtube
MineralPack.com electrolyte pack
MusicalPortrait.com An arrangement of instruments that paints a picture through sound
NeedRefill.com lot’s of things need refilled
OverTaxes.com pay too much or “i’m over taxes, not paying anymore”
PeopleHurt.com a healing site
PracticeAndLearn.com The best way to learn something is to do it
RightSetting.com the wrong setting doesn’t work
SurvivorJournal.com sounds like a book in journal format about someone that survived in the wilderness against all odds
SyntheticBacon.com Made out of crude oil but tastes delicious
TasteOfChoice.com A prepackaged food brand
TraceFraud.com A service that digitally tracks fraud to its origin
TryingOurBest.com We might suck, but you are trying our best
WillYouShutUp.com Seriously dude, will you shut up?
YouthReporters.com kids writing articles
Your LLLL.coms of The Day
LLL’s, CCC’s, 5L’s
Have a name at auction and need more exposure? Send me an email. We Charge $10 per name per day. We may be able to help. If you have an auction you want to promote, email us for details.*All names chosen by us, Shane and Josh . (ie you click through and purchase a name you like) or an occasional paid listing. Everything we say is based on our own research or is opinion. Do your own due diligence. That means look it up yourself if you don’t think the stats or our opinion is correct. We hand choose the names but we are paid to make this list by both the auction houses, individuals that are auctioning names, and Godaddy affiliate links. Keep that in mind and only buy names that YOU think are good