As many of you domain auction lovers already knew, NoMoreRacks.com a domain owned by No More Rack, went to auction at Godaddy after they failed to renew the domain before Godaddy had their Storage Wars auction. The final price today settled at $20,250 which all culminated with what looks like a renewal.
It appears that the domain’s renewal date is now November 24, 2014. I usually don’t follow the procedure, but I don’t think Godaddy renews the name on it’s own and that’s what led me to the conclusion that nomorerack wantsitback.
Regardless of the outcome it was insane for someone to think they were going to get the name without a fight from the original owner. With all the traffic it was receiving it was pretty obvious the domain catches a lot of leaked traffic and would be a huge loss to the company if it didn’t come home. I figured it would get renewed but if it didn’t, the new owner was taking a big gamble and would most likely lose the $20K plus legal fees down the road. Yet someone still tried.