Domain Spotlight:

The screenshots below are examples of buyers of domains from the past year that have either developed their sites, or purchased an upgrade domain and have redirected their acquisition to an existing website. sold for $8,500 via, and the owner is The Ultimate Software Group, Inc. Most companies go after domain shorterners, but this company picked up a longer version (but exact match) of their company name, as their acquisition is forwarded to Based in Florida, “Ultimate Software’s UltiPro® cloud solution for HR, payroll, and talent management is designed to improve the employee experience.”

Ultimatesoftwaregroup sold for $7,950 at Sedo, and this acquisition was a shortener for “Our mission is simple. Provide information technology solutions that improve our client’s bottom line.” The company has 16 locations across the United States.

ImageNet sold for $7,040 at Sedo, and the domain was an upgrade from, for the London-based company. “Smithery is a Strategic Design Unit, founded in London in 2011. We help companies Make Things People Want, rather than Make People Want Things.”

Smithery sold for $3,900 at Sedo, and per Google Translate of the French language site, “Purecontrol analyzes all your industrial equipment data to improve performance independently. Whether in terms of optimization of operation or control of energy, purecontrol finds and applies the best algorithms possible to achieve the expected result.

PureControl sold for $2,720 at NameJet, and the owners of the developed picked up a related domain to redirect to their main site. Additional related domains they own include,, and

Mortgageexperts sold for $2,140 at Sedo, and the owner is Princeton Brand Econometrics, which has their site at the not-so-radio-friendly “Princeton Brand Econometrics is a marketing engineering company that builds models which simulate the cause and effect dynamics of market initiatives of interest. PBE’s models accurately forecast the financial outcomes of different courses of action and, conversely, show how a feasible financial outcome can be achieved most efficiently.”


Domain Spotlight: