Domain Spotlight:

The screenshots below are examples of buyers of domains from the past few months that have either developed their sites, or purchased an upgrade domain and have redirected their acquisition to an existing website.

HireHero.com sold for $4,699 at Sedo, and the domain redirects to the not-so-radio-friendly HigherMe.com. I wouldn’t be surprised if a re-brand is in the works…..they use the word ‘higher’ (not hire) in their domain when they’re in the hiring business.  “HigherMe is a recruiting platform that uses data and video to help retail and service employers find, screen, and hire better employees faster. HigherMe uses 30-second videos to showcase a candidate’s personality, attitude, and interpersonal skills.They received $1.7 million in financing earlier this year.

Hirehero

CloudEntity.com sold for $4,407 at Sedo, and the Seattle-based company describes itself as, “the innovator of secure Customer Identity for cloud-native, hybrid-cloud and multi-cloud applications.”

Cloudentity

Wimark.com sold for $4,407 at Sedo, and the domain was an upgrade from WimarkSystems.com. The company with offices in London and Moscow says, “Wimark Systems enables telecom companies with software solutions for multivendor Wi-Fi networks management. At Wimark we want to ensure cost saving and offer the benefits of choice for our customers.

Wimark

DontGetBoxedIn.com sold for $3,000 at Sedo, and it’s an interesting acquisition for the people behind Mattress Firm, a mattress seller with over 1,000 bricks and mortar stores. The domain is a direct jab at newer companies like Tuft & Needle and Casper, which deliver their mattresses in a box. “Most bed in a box companies offer just one mattress option. At Mattress Firm, we offer an extensive, curated selection because we know one size doesn’t fit all. While online startups simply make claims about “new” mattress technology, we back ours up with decades of sleep research and development.”

Dontgetboxedin

Luuu.com sold for $2,500 at NameJet, and the owner is an individual in China. Frankly, even with Google Translate, I can’t tell what kind of site they’re building.

Luuu

DSMetal.com sold for $2,100 at Sedo, and the domain was an upgrade from DSMetal.co.kr. Their title tag in part translates from Korean as, “environment-friendly resource recycling company”.

Dsmetal

Domain Spotlight: