
When I describe my success over the years, it always comes down to the 5% rule: 5% of the good decisions you make will account for 90% of your success. Conversely, 5% of your bad decisions will account for 90% of your problems. So, how does that translate to everyday decision-making?
The skill lies in letting your winners run and cutting your bad decisions as quickly as possible. The experience comes in knowing which is which, and deciding when to take the win. For instance, with Bored Apes, most early buyers sold out at “big gains”. I took profits on the first one, set the rest to sell at 150 ETH, and just let it run. When they finally sold, people were still saying the price would go higher. That could have been true, but I let it roll from 5 ETH to 150 ETH. That is what “letting it run” looks like, anything left on the table above that, I could live with.
This doesn’t just apply to financial decisions; it applies to career moves, responsibilities, and life in general. I’ve taken a few jobs that I quit pretty early on. I didn’t leave immediately, I gave them a chance, but I could see that the long-term implications would severely drain my time and money. Many people stay in bad situations because they feel they have no financial choice. Personally, I felt that being poor or jobless in the short term was better than tying up years of my life trying to force a bad situation to work.
Domain names and stocks fit this scenario perfectly. Our domain sell-through rate is 2% to 3% at best, but those few sales pay for all the others that don’t sell in a given year. In the market, the stocks that 10X pay for all the ones that sit flat or decline. None of this happens overnight, and patience is a massive part of the equation. Part of letting things run is simply walking away and letting them do their thing, not reacting to every market movement or minor event that stirs you up emotionally. While stress is a perfectly valid reason to cut something loose, the real key is understanding your actual ability to handle it versus the true threat the situation poses.
Another tool I use is the mindset that “bad things make good stories.” This allows me to take calculated risks, knowing that if it won’t kill me or break me financially, it’s worth a shot. Best-case scenario: something great happens. Worst-case scenario: I get a story I’ll talk about for years. I used to tell my daughter to take the lead in her races, run as hard as she could, and just see what happened. Maybe she’d hold on and win. Maybe she’d burn out and finish last. If she won, she probably wouldn’t even remember it because there would be more wins ahead. But if she crashed and burned, she’d get a great test of her fitness and an excellent story. To this day, we still laugh about the time she crossed the first few checkpoints in first place, only to finish at the back of the pack with the freshmen.
If you remove that 10% of extreme highs and lows, you are left with everything else: actual living. It goes by fast, and nothing you do really changes the ultimate destination. It’s the day-to-day time you need to enjoy and acknowledge. It’s the space where you make little daily choices that could turn into part of that 10%, though they usually don’t. Most of the time, you don’t actually know a choice is a difference-maker until after the fact.
Because of that, you can’t ignore the small things, but you also can’t force the life-altering decisions. It doesn’t work like that. The simplest actions can turn out to be the most important, and forcing them rarely helps. You just learn, experience, and gather data. Take steady steps forward until that one opportunity comes along and throws you 100 steps ahead. All the while, make sure you’re avoiding the blunders that will knock you backward. Analyze the odds of forward versus backward movement. Risk a 5-step drop for a 100-step leap forward. Never risk a 100-step drop for a 100-step gain. That is true risk analysis.
No risk, no forward movement. Too much risk, and you turn life into a gamble.
Also we’d like to welcome a new company to our Domain Auction List: Unstoppable Domains
Make sure to check out the domains and the site. We couldn’t do this without our marketing partners
Quote of the Day: “Review each chance out of 100, and choose the one where you can lose 1x or gain 100x. That’s the secret to investing, asymmetry.” — Naval Ravikan
Domain of the Day:Whiply.com Love love these type of brandables
Please Note: The list below contains affiliate links and/or names that have been posted for a fee. It is how we pay for our time since it is a free site. More details at bottom of page. Can go to any of the auctions by adding the names at the end like this one

Dynadot
Neon.city I would have a drink there
Money.agency I would think the dot agency tld has grown quite a bit in value
Check.us Nice call to action domain and good use of the .us TLD
Dev.us Even better. And renewal under $10
Kredium.com A very replaceable brandable but seems AI centric
LabTestedPeptides.com Exact match is fading in value but Peptides are as hot as it gets and lab tested is the ONLY kind people should buy
Picv.com Most bids on the Godaddy board
Live.surf Surf reports and cams
Namejet
Cirro.com Closes today.
BestofAll.com Well, have to admit it exudes good things Ends today
MightWind.com Also ends today. Sounds like a VC firm
FoundationTech.com “the heart of tech”
PetMedicines.com Quite a ways out but oh what a name. Huge TAM
PortFlow.com Trading comes to mind. Portfolio
Concentration.com Love this one. Exudes focused
Seiki.com Actually makes parking rev. Gets 6600 visits a month
Techma.com Definitely exudes tech
CareerPlanning.com Hot market. Add in some life planning and you’ll have the whole TAM
BuzzWatch.com We still doing buzz names?
Atom – Active Auctions
Zoomy.ai No reserve at $100
Twivly.com No reserve at $20
BangBooth.com I’ll let you decide what this would be a good name for
IVOH.com No reserve and Atom values it at $73K
Peeling.ai No reserve. $250 opening. My guess is $250 will take it
Skomu.com BIN now at $40
Kalbri.com Closes today. Only $20 No reserve. Solid brandable
Sedo
JLQ.com Q for quantum. Reserve is pushing value
Hear.you Never knew that .you TLD existed. $27 renewal
Lend.you Another good keyword
HyperAgent.ai Reserve over $10K
HealthKick.ai What they should do is kick this person off Sedo for the ridiculous reserve
Catched
Agents.computer 10/10 SLD , 1/10 TLD No bids
Discount.guru If it saves them money they will find it. No bids
Mappa.ag Two bids at $99
Domains.watch No bids. Rather have the singular but that’s not up for auction
Mark.international International trademark checker
QuickWash.org Also no bids. Another decent dot org
Dragon.land Every kid and nerd would want to play here
Videx.ai No bids. Not sure we’re to the point all 5Ls should be registered but many are
Unstoppable Domains
Carmel.io – City or delicious treat
TILB.com – Great letters. 24 years old
Lenic.com – Nice 5L with only a few bids
TradingSimulator.com – Great name for paper trading
Token.show – Great podcast or show about AI or crypto
Godaddy Domains With Bids
Nice little group of .us to start the Godaddy list
Beach.us
Businesses.us
Companies.us
Maid.us
NRM.us
Sporting.us
Trains.us
Webs.us
BetterBrows.net Never had my brows done but
UpFleet.com Most bids on the Godaddy board
EasyIdentity.com Identity and trust will be a big part of tech moving forward
MulePay.com Exudes carrying the load
EvolutionRecovery.com Recovery is the key to gains and hot market right now
WaterfrontSF.com SF waterfront is big boy prices
BrilliantThings.com fun name for a site or podcast
ChainStudio.com Blockchain is still a great building block
Drry.com Save a million with an extra R
GeekUp.com I thought we played out the geek and nerd thing in naming but seems to still get bids
LoveBakery.com Upgrade name for a few places
KingVision.com Trademarked for for the device that gives most of the search results
CryptoCoinMarket.com It’s alive but not kicking
BritishAgent.com A whole new meaning with AI
RetroHero.com Things that remind people of their childhood are a good market
HappySecret.com Happy anything
ClubCraft.com Open vessel. Golf?
GoDaddy Names Value Names (Low or No Bids)
The Rest of the Godaddy Names with Bids
55zy.com
63589.com
72262.com
777Sir.com
887000.com
96.live
adniasolutions.com
AffordableDiscJockeys.com
American-Dealer.com
amtrainrides.com
bakugan-jouet.com
biozid.com
CaliberApparels.com
CarrieWillard.com
CollegeDayFairs.org
ColoradoTattooConvention.com
ContemporaryCluster.com
DavidBeStue.net
eklum.com
ekpj.com
enguruapp.com
felsemiotica.com
FemalePost.com
FusionGuitars.com
GladBox.com
GoldcoastCafeChi.com
GourdeBottle.com
HarlOweBar.com
HeavyDutyVehicles.com
HonorTheFallen.com
iharbor.com
IndexTrust.com
josetteorama.com
JustKeepBlooming.com
kaerudx.com
lamexicanasuperinc.com
LeoCoin.org
MaamExams.com
MadisonMarket.com
MajorPlay.com
mariospizzaculvercitycali.com
MaxiLifeHospital.com
MaxRouter.com
MckenzieHotspringsCottage.com
MumbaiUniversityIdol.com
nedboulting.com
onkx.com
oqoe.com
pawluk.com
PayHat.com
PickledBar.com
PomSkies.com
rocknlobsterroll.net
SeizedAssetsAuctioneers.com
SicIliaParChi.com
Stereo.us
TechWhack.com
tetoronto.com
TooAgentic.com
tourseky.com
trivix.com
VegasPubCrawler.com
VisualComm.com
WaterproofingContractor.com
WenMarketing.com
Witness.net
WoodBankHotel.com
Have a name at auction and need more exposure? Send me an email. We Charge $10 per name per day. We may be able to help. If you have an auction you want to promote, email us for details.* All names chosen by us. (ie you click through and purchase a name you like) or an occasional paid listing. Everything we say is based on our own research or is opinion. Do your own due diligence. That means look it up yourself if you don’t think the stats or our opinion is correct. We hand choose the names but we are paid to make this list by both the auction houses, individuals that are auctioning names, and Godaddy affiliate links. Keep that in mind and only buy names that YOU think are good.
