When it comes to data in domain investing, it’s everything and nothing. Nothing when it comes to brandables. I recently listened to a podcast with Rich Barton, the founder of Expedia and Zillow, and he said he ALWAYS makes up a name for his companies. He does this because made-up words are defensible. If you’ve ever noticed, medicine names are always made up because it’s required by law. They have to be words never used before and not easily confused.
Rich does it because if he’s going to build a brand, he wants trademarks and patents on the term and wants to be able to get them without confusion or defense. I know this firsthand, as I spent $5K trying to trademark “Botany” in several categories and was not able to get any. I could have spent another $10K trying to get them within narrow categories, like only hats and not clothing, and then contacting anyone with an existing trademark to get their approval. But that’s not guaranteed. Most likely they’d say no, and then I’d have to challenge their trademark with more cost and uncertainty.
Brandable domains are great for people hoping to avoid all of that. Rich Barton is one of them.
Of course, that doesn’t mean Botany or other generics aren’t fantastic domains. After brandables, you’re looking for domains that are wanted. That’s where the stats come in. What companies have the name but are operating on a lesser extension or added words? You want names in dot com that dozens or even hundreds of people wish they had. If you own non-coms, you’re hoping a new company will want to start a business under that name and will take the alternative. That’s a much smaller chance of selling.
If that’s the case, you look at who’s using the other extensions. Are they big companies that won’t give up their name? Are there better extensions for sale? If yes, you’ve lessened your chances. I write this and it all sounds so basic, yet I’m surprised how many domain investors don’t think like this. They see a word and buy it on the word alone. The data I mentioned above can increase your chance of selling tenfold or reduce it just as easily.
The best domain investors do it this way. The ones with more capital play at the top end, getting the most desirable names, and everything else is settling. Other domain investors buy alternate TLDs, but they know it’s the best available choice,not the best name, just the best they can get.
Domain investing is a simple game, but it’s not simple. It’s a business built on knowledge and data, and if you’re not using them, you’re just buying scratch-offs.
Quote of the Day: “Great investors look for businesses with a moat. In naming, a made-up word can be that moat.” – Rich Barton, founder of Expedia and Zillow
Domain of the Day:QuantitativeTrading.com Not going to stay at $100 but you can dream
Please Note: The list below contains affiliate links and/or names that have been posted for a fee. It is how we pay for our time since it is a free site. More details at bottom of page. Can go to any of the auctions by adding the names at the end like this one
Dynadot
ULLS.com The big price made me look it up and I still don’t know why its so expensive
QALS.com This one is even higher. 🤷♂️
ENSLabs.org. ENS runs .eth
Trumb.com Brandable but close enough to Trump it may get added value
Black.xyz $267 renewal. This is where it needs to be. Not an instant no and not an instant yes
Creds.org Get your credentials
Detector.si At $14
Namejet
Lancer.com This one will do well. Not just because of the Supercar Dodge Lancer
BitBase.com All short bit names have been crushing it at auction and end user sales
Peppermints.com The S saves you a few hundred K
EdibleArt.com Much better than flowers or balloons
JWIN.com The WIN part of the name is putting it in gambling area so the price has skyrocketed. Top amount of bids of today
IvyConsulting.com Exudes there is a smart person consulting you. Ivy League
ShipKit.com Go to market strategy
PhysicalPerformance.com A bit long but exudes exercise and training
Alim.com “All Knowing” in Islam
Atom – Active Auctions
FlexSuit.com 100s of results for comfortable flexible suits when you search. Has a bidder
Zerb.com Great brandable. All comes down to reserve. I’m a bidder or will be
BabyTees.com No reserve. They are pretty cute. So small and funny sayings
YIL.ai I like these 3 letter prounounceable .ai names
Hini.ai This would go for $500 plus at a dot ai expiry auction
Facia.com Great keyword but reserve seems far off. Don’t know until you bid
GoPizza.com Reserve not met but solid marketing name for a pizza joint
Sedo
Hizz.com Great value IMO at the current price of $1100
LOLB.com Ends today. Feels like its been up for auction for ever. Met reserve so should sell
WRFA.com Good letters across the board . Met reserve
Bien.ai Good ai
BetEdge.com Can pay this back quickly if you have a gambling affiliate or pick service
Catched
Query.nz First New Zealand name I’ve seen on Catched
Toasty.be They like toast in Belgium right?
Alphas.be Another .be getting bids
Obsidian.id Good keywords in ID seem to always get bids on Catched
Short list today but more names dropping soon as they always do
Godaddy Domains with Bids
InstaRocket.com Exudes fast and up only
Belt.net Easily could build a whole site around car belts. Pant belt market is there but not what it used to be. Go for the cars
TaxScore.com Is a high score good or bad?
Emergent.net Amazing keyword. The kind of dot net you want to own and the kind of keyword you dream to own
Real.cc Same with this. Dot cc keywords don’t have much value unless they are this good
NineLabs.com Getting a big price. Would love to pair 9Labs with it
Irresistible.org Simply, she’s so fine there’s no telling where the money is
Capa.org Has value on its own as a domain but this price is for the backlinks
VulvalPainSociety.org Can’t say I’ve experienced it but I can imagine. Backlinks again
MainBox.com Also has 100K backlinks
LostPoets.com A society and an NFT collection from 2021
Myfe.com Pronounceable. My Life Myfe. Also a Phish related organization
Eng.bet English betting
DrFungi.com Great name. Fungi.com is already crushing it
Sabotage.io Calling all y’all. These are probably going way over people’s head I’m afraid I’ve gone too old in my song references
RicePaddy.com Great brand for a restaurant
StyleSpotting.com nice Life and Style blog
TheEmployable.com Plenty of them out there, finding those who want to be employed is the issue
Neological.com Ironically a new word for me
Godaddy Names with 1 or NO Bids
Other GoDaddy Names With More Than One Bid
02773.com
08262.com
1666666.com
30006.com
3222.cc
4kting.com
531999.com
54616.com
6161.org
76560.com
AirCoil.com
amyflowers.com
BariatricSurgery4Health.com
BarkSpace.com
beag.me
BeautyBuilders.com
bfvy.com
BuyerPond.com
ByStep.com
cfihaiti.com
ClayCoin.com
CommunalFooDandDrink.com
CorDiva.com
CrisTalcLear.com
DomainBooks.com
dtvusaforum.com
EasyRiderPetaluma.com
EfficientDirectory.com
egv1.com
Ensconced.com
etbank.com
fahlo.me
FearlessGroup.com
FirstClassPizzaRiverside.com
FlareSystems.com
fotorelevance.com
GulllakeEvents.com
IdealBlogHub.com
Jason-Stanley.com
jtkf.com
karvyonline.com
KennedyPlumbing.com
KindStudio.com
kisungkoh.com
LittleSnippets.net
MashMedical.com
MedicalHerald.com
montecarloitaliankitchen.com
OaklandNorth.com
OffKickSinc.com
OrcaHealth.com
PoloResources.com
prnt.org
ProtectPatients.com
RaceTheFilm.com
racingspace.com
RareRare.com
RedAway.com
redeadventistasilvestre.com
Rosa-SelvaGem.com
rpmservices.com
SaltonSeaSummit.org
SantosPizzaRestaurant.net
SedonaCapital.com
SeoGliders.com
SinceRegroup.com
StayShure.com
stmotors.com
TacomaJones.com
teatrobistrotx.com
tenx.io
TravelForum.org
tridentfinancial.com
triviala.com
TruckTyre.com
TruthPass.com
valeriovaresi.net
VanityHub.com
VentureInstitute.com
vigf.com
viyz.com
WebFireThemes.com
WestBrew.com
xrvd.com
YachtProducts.com
znvp.com
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