Any time you have 298 bidders at a NameJet auction you’re bound to have the domain go for a pretty good price. The auction for belly.com keeps with the norm by hitting a high number right out of the gate. The auction just started 5 hours ago but seems to have already hit the reserve at $50,000. When an auction at Namejet has a reserve they use the bidder “Namejet Reserve” to indicate that the auction is very close to the reserve.
The reserve came into play with the latest bid of $49,900 by “Americanman”. The name is presently owned by LeaseDomains.com which seems to be a Godaddy reseller and looks to have over 30,000 names in their portfolio according to DomainTools. Originally they’ve had the domain name up for sale for $250,000. Looks like they dropped their number although they still stand to do very well.
In my opinion, if this name goes under $75K the new owner of the name will have gotten a very good deal. Although this name certainly doesn’t have to be a weight loss domain, it certainly would fit nicely. I’ve chosen to go the more creative, less costly diet domain name route with ImTooFat.com and Dietr.com. Both which are available at just a fraction of the cost but not nearly as good of as belly.com.