When will people learn?
I’ll be the first to say that domain squatting isn’t right. While some would argue differently, blatantly trying to capitalize on someone else’s idea and hard work just isn’t the American way, to me anyways. Do your own work, make your own successes is the route I feel people should take. A lot of people do this, but I just don’t understand why some make it so hard on themselves.
I just read an article about a new music festival that decided to change their name after someone snatched up the matching domain name before they did. Naturally, the festival founder claimed that someone was “holding the domain hostage”. Instead of just buying the name, they decided to change their name entirely. There is no report on how much they offered for the name, if any, or how much their re-branding efforts cost them.
While I can understand being upset that someone took the name the festival wanted, probably a blatant domain squat, I just don’t understand how they let this happen. How is this still going on this day in age? The festival domain name should have been priority #1. The order of events should have been as follows…
Name festival, buy domain, secure talent, announce festival to public.
But instead here is the route they took…
Name festival, secure talent, announce festival to public full of leaches, cry about one of those leaches being quicker to the domain name.
No offense to the festival founders, but you had your chance. If you don’t grasp basic 21st century marketing concepts, hire someone that does or be ready to accept the consequences. The festival website is EVERYTHING for promotion. All television and radio promotion will point to the website for talent info, ticket sales, etc.
This is definitely one of my biggest pet peeves as I’ve documented before. Will these companies ever learn?