We Were Very Pleased With Our DSAD.com NAMEJET FALL AUCTION

Dec 22 2016

As many of you know, Aaron, Josh, Travis, and I put together our first auction.  It was a test to see if we could manage all the submissions, the transfers, the marketing, and the payouts necessary to have a good auction.  A lot of people are doing auctions already.  My friend Drew Rosener of Media Options puts together great Namejet auctions every month.  We felt we may be able to add a little to it by having the ability to market the domains on our website on a daily basis.  The fees were the normal 15% so the sellers received the exact same commission as if they sold it themselves but got some extra marketing by going through us. At least that was the sales line.  Here is my overall impression about how each stage went

Submissions:   Travis made taking the submissions easy. He created a database that gathered the names and made it very easy to look at the names and their reserves in a real time manner.  Simply clicking a button that says yes, no, or lets see if we can get them to lower reserve type of maybe.   We received a lot.  Hundreds.  And as you expect, many were bad names, and most of the rest had just too high of a reserve. But there were some good names at realistic or no reserves.  The goal of the auction is to sell the name. Regardless of how good the name is, we don’t get paid unless it sells.  We weren’t looking to impress anyone with some amazing names.  We just wanted names that would sell.

Setting Up The Auction:   Kudos to Jonathan and Laurie at Namejet.  They couldn’t have made it easier to set up.  We had only one issue with a name that a person didn’t actually own but we caught it before the auction got too far along.  I actually had them change the names to finish much quicker than they set them up because I didn’t think we needed the long period for people to find the names. We would help them find them

dsadauction

The Results:   I don’t think the names sold for any higher than we thought and we had a fantastic sell through rate.  Josh threw in a few extra names into the auction that were so so,  but even many of those sold.  I talked to a few of the people that sold through us and they all had great things to say and they all said they felt they received more bidders and a better price because of our marketing.  Its exactly what we were trying to accomplish.  Of course if there were any people that weren’t happy didn’t really let us know that they weren’t so the feedback was a bit one sided.   I only bought one headline on Domaining.com.  I had planned to buy more but the auctions were going so well I didn’t really think it was needed.

The Payouts:   This was the part I was worried about.  It’s quite a bit of money to pay out and I was worried that people would get upset about the wire and paypal fees.   There really wasn’t much I could do about it and I paid Paypal from balance so it ended up not being any fees.  The wire did cost.  But $25 out of a $6000 plus payment isn’t killer.   The wires went smoothly and I only messed up one paypal by sending it to one letter off (thankfully not claimed).  I had everything paid within a few days of receiving the payouts from Namejet

 

Overall it went much smoother than expected.  Travis really did most of the work by automating things and handling communications.   That is where the real work of an auction occurs.  That and picking through names.  You make almost nothing on these auctions.  Unless you have the big names like Media Options.  Our auction netted a little over $55,000 and doing the payout and the time and effort it’s really not worth it.  We would have made more charging $10 to list the name. But now that we’ve done it and have the process and infrastructure down I think we are going to do more of these. We will start taking submissions in the first week of January.  Look for a submission banner at the top of the site.

 

Below are the final results

 

DomainPrice
05632.com432
06207.com429
09105.com352
10493.com474
338273.com99
4xg.com620
62936.com2301
67782.com2400
69438.com470
83439.com465
83480.com454
85527.com2500
878626.com149
8fe.com856
a84.com1610
akxu.com295
antiviraltreatment.com69
beijinginvestments.com119
bvvy.com310
bz4.com1300
casheo.com699
chemistryteacher.com364
commissiontree.com99
conveyorpizzaoven.com69
cv6.com520
decimeter.com240
dfhf.net130
digitalemployment.com89
driverlessvehicle.com2600
dxyz.com1945
eartapers.com69
eqlm.com310
euiy.com290
freshenyourbreath.com79
gardencomposters.com79
glgl.com5000
goldpencil.com79
hy4.com771
imperatively.com79
iz4.com510
jpjj.net170
kckw.com1645
kqom.com303
lenderlocator.com69
lkqe.com259
mnka.com354
mustache.net800
pjhi.com301
pjvd.com235
pneumaticlifts.com78
poqg.com313
pwax.com320
qcqy.net140
qddf.net190
qtke.com292
qxxo.com310
qzdf.net181
qzfi.com260
qzgi.com279
rrrn.com4000
runningleggings.com69
satisfaction.org419
semjobs.com350
semtools.com242
seorepair.com363
squaller.com79
theforums.com454
thyroidstorm.com69
tkvx.com279
tttd.com4600
umqf.com238
unbq.com302
uqzr.com300
valleyofdeath.com239
vapebroker.com99
vkqo.com291
vrtitles.com69
vvwi.com292
vxnk.com292
vxvv.com700
vy2.com655
wvzz.com310
xusk.com800
yhgv.com260
yrpv.com249
yzxe.com300
zdwv.com279
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6 comments

    1. Matthew Schultz

      Yes congratulations on the successful auction. I can’t wait for the next auction either. I will be submitting a few of my own names if only to see if any of mine would even “qualify” for the auction.

  1. John Harrison

    It was very well handled. Travis was great to communicate with and let me throw a few more names in at the end. I took a $15 ad on domaining.com for each of my names but not sure if it helped send more people to the auction. I wondered if the names that went through first may have missed potential buyers while the ones that had more time to get views maybe did better (not that you can compare the different domains directly) I will certainly be looking out for the submission banner in January 🙂

    1. ShaneCultra

      John,

      The main reason we had your names first was so you could get paid sooner. Namejet pays on the 15th of the month After the name completes. Another week and you would have been paid on January 15th. I do think we caught the same amount of people as the next week but obviously nothing to compare it to.

      1. John Harison

        It wasn’t a problem for me at all to have some names go through quickly. It’s all a good experiment and I think you’re right- another week or two of attention wouldn’t have affected the price achieved. It was a good thing for me to do what you often say on DomainSherpa and to take some money off the table!

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