Yesterday I was looking through my Paypal receipts and noticed a nice little transfer in my account for $83. A transaction that varies in amount but not in consistency. It’s a payment I get because 4 years ago I set up advertising for 5 websites and in trade I got 5% of their ads for life.
Five percent isn’t a lot but it’s a hell of a lot for doing nothing. It was a great deal for the websites because I introduced them to an advertising source that provides them with $1500 to $3000 worth of additional revenue. Paying out 5% is more than worth it in my opinion.
Back in 2007 and 2008 I had a website that rocking with traffic. I had advertisers and ad servers all trying to get me to use them. Once I established the ad sources that worked for me I would then set up those same companies on friends and acquantices sites. In return I would ask for a cut of the action as long as they continued to use that source of advertising. Four years later many of them are still using it. Some months more than others but averaging $80 plus a month. Last month I received $262. It’s probably the easiest money I earn each month and reminds me that the way to making real money is to get a piece of the action.
You should always feel comfortable getting a cut if you are providing a source of revenue. Something that couldn’t be done without you. That includes a domain. If that domain is the key to revenue generation for that person then asking for a cut of revenue is more than fair. It doesn’t have to be a large number. Small percentages add up and you are essentially getting it for life as long as that company exists. Remember, you don’t want profits because there are a million ways to show now profit but revenue is much harder to hide. And don’t get greedy. You want your input to be a source or catalyst to more revenue, not a burden.