If You Can’t Beat ‘Em With Brilliance, Baffle ‘Em with Bull$hit

When trying to sell a domain I’ve come up with a few different strategies that should help you reach top dollar.  Feel free to try any one of these and let me know how it goes

Use the word “about” as often as you can so that you aren’t held to any real number

Buyer:  “How much traffic does the domain get?”

You: About 200 a day

Buyer:  Any money from parking?

You:  About $5 a day

The truth:  It gets 125 visits a day and $3.50

Make up lies that they can’t Google or check using DomainTools

You need facts to back up you numbers.  If you have none, make them up but make sure to do enough research to know they can’t find out any info.

Buyer:  What makes you think that domain is worth that price?

You:  The dot net sold for $10,000

Buyer:  I don’t see the sale anywhere

You:  It was private

Buyer:  DomainTools don’t show any changes in registrar or servers

You:  Yeah it was pushed and they kept it on the same host

Use curse words as adjectives to describe the name in all conversations

Nothing says awesome like a curse word adjective.  Throws them off a little when you curse in a business transaction

Buyer: Is the domain making any money?

You:  It’s making a shitload of money.  It’s been a fucking great name for me

Act like you’re tall

I don’t know why but people are always in awe of tall people.  They are willing to pay more for things if they think you tower over them.  It’s very intimidating

Buyer:  How much do want for this domain?

You:  $4000.  By the way I’m 6′ 6″

Use a completely random comment to throw them off guard

In a last ditch effort to tell the truth but distract them  you have to answer the question and then follow it with some really crazy statement

Buyer:  Have you ever received a C and D letter from company A

You:  Yes and did you know that I lost my arm in a parasailing accident in Playa Del Carmen Mexico in 1998?

Keep answering the question with “What do you mean by?”

Act like you don’t really know your domaining terms.  Makes him feel that he might be dealing with a newbie that he can take advantage of

Buyer:  What kind of CPC are you getting

You:  What do you mean by “CPC”?  You mean like “cost per country”?

Buyer:  How much money do you make per pageview?

You:  What do you mean by “pageview”  Is that an editing program?

Make sure to include every three or four sentences “You probably don’t have enough money”

Nobody likes to be told they don’t have enough money.  This works all the time in the movies because nobody likes to be told they don’t have enough money.  They will always prove they have plenty by paying a little too much for your goods

Buyer:  What’s your BIN on the domain?

You:  You probably don’t have enough money

Buyer:  Give me a price and we’ll see

You:  It’s $8000.

Buyer:  That’s nothing for me. I’ll take it.

ALWAYS use exact figures

They have to be true if you use exact figures.  Why would anyone randomly come up with that number

Buyer:  Any parking revenue

You:  Yeah.  It made $134.27 last month

Buyer:  How about traffic?

You:  It received 2356 uniques last month

And Finally,  Always use the “I have another person interested in the domain” statement

Use it in every email.  You can also use this on the forums in the form of a fake PM.

Buyer:  I’ll offer you $200

You:  I’ve already had someone offer me $300 on Namepros

Buyer:  I didn’t see a bid

You:  It was a PM bid.