Domain Spotlight:


Playing “the numbers game” or process duplication? 

If you have a large portfolio, specifically one where the majority of  names only cost reg fee, you are playing the numbers game.  You’re registering and buying domains that might work in volume, selling a few here and there, but enough that your sales cover the losers 

Or are you? From the outsider perspective you are. You’re using a shotgun to hit the target, some pellets will hit, but most will fly off to the side. In the end it doesn’t matter how many miss so long as the target was hit. It’s a simple concept and in general I agree with it. 

I disagree with this concept from an operator perspective, or at least I strive to disavow the concept. Not the part where I need to hit the target, but rather the idea I’m buying up names hoping that a small percentage will sell and that my “volume” will make up for my mistakes. 

Like with any domain strategy I need to have confidence in what I’m buying and selling. It doesn’t matter if I pay $8 or $8k for a single name, I need to have confidence the name has value to someone. 

I also need to realize that in most cases my intended buyer audience is different in each order of magnitude. In the $8 range I’m not looking for a rare fish, just one in a school of ambition fish. There’s always the chance for a “lottery ticket” in this range too. 

If I’m the person working the $8 range, my goal should be the same as those in the $8K range, buy names that I think will sell, sell them, and do it over and over again. 

The key difference here is that my mindset as the seller should never be one of the volume seller or “playing the numbers game”, I have to believe that each name I buy  and try to sell has value to someone. I need to remind myself that I’m not playing the numbers game, I’m taking a concept that worked on a small level, with only a few names, and applying scale to it.

This is how most successful business works. You find something that works and exploit it. I’m sure that Shane’s family business started with roadside stand selling tulips, either better tulips than anyone else or in a place where no one sold tulips. When they figured out what worked they built a bigger stand, then a store, and so on. I have no idea how it played out, I made this up, but the principle is the same, find something that works and go with it. 

One thing to keep in mind, is that while you are trying to duplicate your success on a scalable level your work load and problems will scale along with it. There are more things to keep track of more moving parts that need to be oiled. 

The other thing that might happen is that you go crazy, buying domains that don’t meet the your original criteria of domains that have value and that a business would want.  If you do this, if you get caught up in simply adding inventory you are indeed playing the numbers game. 

Lets bring these ramblings back to around and summarize: Whatever size  your portfolio is shouldn’t matter to how you operate. The goal is to find something that works, understand it and duplicate it. 


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Main List Hmm it’s plural. Is it like one then a 45 min break with a sandwich and Gatorade and then another? Or One right after the other?

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Have a name at auction and need more exposure? Send me an email. We Charge $10 per name per day. We may be able to help. If you have an auction you want to promote, email us for details.*All names chosen by us, Shane and Josh . (ie you click through and purchase a name you like) or an occasional paid listing. Everything we say is based on our own research or is opinion. Do your own due diligence. That means look it up yourself if you don’t think the stats or our opinion is correct. We hand choose the names but we are paid to make this list by both the auction houses, individuals that are auctioning names, and Godaddy affiliate links. Keep that in mind and only buy names that YOU think are good

Domain Spotlight:

3 Replies to “IKE’S LIST OF DOMAINS AT AUCTION FOR Tuesday, September 10th”

  1. Josh, I’d love to pick your brain on this kind of thing. I’m fascinated by how you operate your domaining business and all that goes into it.

    A thought that I have always had was that if you’re picking up tons of these $8 names is that if they’re good names (this is the key part!) that you should never have to lose money.

    I say this because if they’re good you should be able to auction them off or sell them on namepros, or ebay or somewhere where there’s no real fee to worry about and recoup your $8 or more without ever having to pay a renewal fee. If you do this after lets say 10 months of owning the name before the renewal date comes up you’d never take a loss. You’d still have roughly 10 months to cash in big on one of the names at retail prices though.

    I understand that this is not how you’ll maximize your returns, but it’s a concept I’ve thought about many times in terms or reducing risk and avoiding paying tens of thousands in renewals each year.

  2. Agree 100%.
    Didn’t get this part though: “there’s always the chance for a “lottery ticket” in this range too.”

    Do you mean in the sense that, every once in a while, you’ll land a big(ger) sale when you have a large portfolio?

    1. I think he meant that every once in a while an $8 name will sell for $20,000 or more – something I’ve seen Josh do. A larger portfolio of those names would make that more likely to happen, but it’s extremely lucky if it does. Most of the time, you will have the name listed as a BIN on multiple platforms for something like $2k, and the buyer has to miss all of those places, land on a lander for the domain and negotiations go from there.

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