Internet Revenue Models

• Display Ads – ex. Yahoo!

• Search Ads – ex. Google

• Text Ads – ex. Google

• Video Ads – ex. Hulu

• Audio Ads – ex. Pandora

• Promoted Content – ex. Twitter, Tumblr

• Paid content links – ex. Outbrain

• Recruitment Ads – ex. LinkedIn

• Lead Generation – ex. MoneySuperMarket, ZocDoc

• Affiliate Fees – ex. Amazon Affiliate Program

• Classifieds – ex. Craiglist

• Featured listings – e.g. Yelp, Super Pages;

• Email Ads – as done by Yahoo, MSN

• Ad Retargeting – ex. Criteo

• Real-time Intent Ad Delivery

• Location-based offers – ex/ Foursquare

• Sponsorships / Site Takeovers –  ex. Pandora

• Retailing – ex. Zappos

• Marketplace – ex. Etsy

• Crowdsourced Marketplace – ex. Threadless

• Excess Capacity Markets – Uber, AirBnB

• Vertically Integrated Commerce – ex. Warby Parker

• Aggregator – ex. Lastminute.com

• Flash Sales:  Gilt Groupe, Vente Privee

• Group buying – ex. Groupon

• Digital goods / downloads – ex. iTunes

• Virtual goods – ex. Zynga

• Training – ex. Cloudera (??), -> Coursera

• Pay what you want – ex. Radiohead

• Commission – ex. SharesPost

• Commission per order – ex. Seamless, GrubHub

• Auction – ex. eBay

• Reverse Auction – ex Priceline

• Barter for services ex. SwapRight

• Software as a Service (SAAS) – ex. Salesforce

• Service as a Service – ex. Shopify

• Content as a Service – ex: Spotify, Netflix

• Infrastructure/Platform As A Service – ex. AWS

• Freemium SAAS – ex. Dropbox

• Donations – ex. Wikipedia

• Sampling – ex Birchbox

• Membership Services – ex Amazon Prime

• Support and Maintenance – ex 10gen, Red Hat

• Paywall – ex. NYTimes

• Voice and video-conferencing – ex. Uberconference

• Peer-to-Peer Lending – ex. Lending Club,

• Peer-to-Peer Gambling – ex. BetFair

• Peer-to-peer buying – ex Etsy

• Peer-to-peer insurance/home/car – ex (??)

• Peer-to-peer computing (CrasPlan storage, or SETI@home)

• Peer-to-peer service – ex. Mechanical Turk, TaskRabbit

• Peer-to-peer Mobile WiFi/Tethering – ex (??)

• Merchant Acquiring – ex. PayPal (Online / Offline), Stripe (Online), Square (Offline)

• Intermediary – ex. IP Commerce (POS 2.0), CardSpring

• Acquiring Processing – ex. Paymentech

• Bank Transfer – ex. Dwolla

• Bank Depository Offering – ex. Simple, Movenbank (spread on average deposits)

• Bank Card Issuance – ex. Simple (interchange fee per transaction)

• Fullfilment – ex. Amazon

• Messaging – ex. Peer-to-Peer SMS, IM, Group Messaging

• Telephony – ex. termination/origination in public telephony networks (skype out/in)

• Telephony – ex. termination/origination within private telephony cloud (e.g. native skype)

• Payment Gateways: Mobile -ex. Braintree

• Platform Monetization (“Tax”) – Facebook Credits; iO6 30% cut.

• Per Seat License – ex. Sencha

• Per Device/Server License – ex. QlikView

• Per Application instance – ex. Adobe Photoshop

• Per Site License – ex. Private cloud on internal infrastructure

• Patent Licensing – ex. Qualcomm

• Brand Licensing – ex. Sesame Street

• Indirect Licensing – ex. Apple Volume Purchasing

• User data – ex. BlueKai

• Business data – ex. Duedil

• User intelligence – ex. Yougov

• Search Data – ex. Chango

• Real-time Consumer Intent Data – ex. Yieldbot

• Benchmarking services – ex. Comscore

• Market research – ex. GLG

• Paid App Downloads – ex. WhatsApp

• In-app purchases – ex. Zynga Poker

• In-app subscriptions – ex. NY Times app

• Advertising – ex. Flurry, AdMob

• Digital-to-physical – ex. Red Stamp, Postagram

• Freemium – Free to play w/ virtual currency – ex. Zynga

• Subscription-  ex. World of Warcraft

• Premium – ex. xBox games

• DLC – (Downloadable Content)  – ex. Call of Duty

• Ad Supported – ex – addictinggames.com

Domaining

• Parking Ads (Google or Yahoo Feed)   ex. 20% of all domains
• Domain Sale  ex Investing.com
• Hope and Pray  ex too many domains to list