Ron Jackson just ran an article on the value of Tebowing here in the last few minutes but since you can’t comment I thought I would open the floor to discussion. Back in October we ran an article on Jared Kleinstein and tebowing.com and he emailed me and we had a chat on the phone.
As a former site owner with lots of traffic he wanted to pick my brain on how to monetize his site. My answer was simple. Build another site that has long term stability and send traffic to it so that when/if the Tebowing phenomenon wears off ,he would have another site that could continue the growth. The Gawker method. Feed the other sites from the traffic of the the hot site. But here’s where our conversation ended. He asked what I thought the value of the site. Remember this was over 6 weeks ago. I never in a million years thought that Tebow would keep winning. My answer was $10,000. He was upset. He thought for sure it was much more (and surely is now) and acted like I was a fool. I told him the reason it wouldn’t sell for as much as he thinks is because of the longevity and the fact it may be a fad. Secondly, there could be some legal issues. Tebow could want a piece of anything sold on the site with his likeness or name. That and just the monetization of it in general. The traffic is the real value.
We didn’t carry on the conversation after my valuation. He pretty much dismissed me at this time. Now here we stand and Tebow is still a sensation. What has he done with the site to monetize it? Not much. Still selling T-shirts. Kleinstein has become famous but he wasted millions of visitors that he could have used to build that other site. Sure there could be more but you won’t get the past back. Once the first playoff loss comes, it’s over for the next 7 months and the star has faded. So here’s the question we started with. If you were to buy the site, what would you pay or what do you think it’s worth?
PS: Tebowing is not even my favorite tebowing site. Naked Tebowing Is NSFW Kidding, I love tebowing.com
Edit: Jared was not rude and did not mean to imply that he was. I just felt he thought my quote was way off. Also, My price was 6 weeks ago. Had great traffic but nowhere near what it did now. Tebow had only played two games. It’s completely different now.