Don’t believe what your read. I read that so not sure what to think. There are a lot of people that still tout how much they make on their sites but the numbers are declining. Due to the collapse of the parking, we’ve resolved to basing the value of domains on how many people are searching for the term and how much advertisers are willing to pay for those visitors. My opinion is that although there is plenty of money to be made, most people will never make much money. In fact, if they analyze the price of the domain plus the time they have in, they would have been better off working at The Gap.
1. Just because it gets 24,300 searches for those keywords and a $7.40 CPC doesn’t mean you’re going to get any of those people
2. You’re not going be able to stay focused enough. You’ll start working on your next site before your present site is optimized
3. You paid more for the domain than you could possibly make on PPC in the next 3 years
4. You don’t know shit about the keywords. Matter of fact you didn’t even know what it was until you Googled it
5. You concentrated more on the CPC than you did on the ease of which you can reach the searchers
6. Somebody is going to outwork you, outspend you, and out SEO you for that money
7. You don’t have patience. You give up after 6 months
8. You don’t know what to do with the visitors once they get to your site.
9. Your site is built for clicks not for value
10. PPC values are dropping faster than your search engine results are rising
11. You think quantity trumps quality
12. You won’t pay for help. You, like everyone else in domaining, think they are an SEO master
13. You are putting up minisites that look, feel, and return the same value as millions of other sites. Nothing
14. Your idea of adding content is to go copy something off of Google
15. You spend more time reading than doing and trying
16. PPC is a poor business model
Disclaimer: My reasons may involve sarcasm, humor, or exaggeration.