I don’t care what anyone says. Category killer domains have more value than ever. The reason is simple, regardless of where they rank in Google, in the eyes of consumers, the person that owns that domain is the authority in that category.
I keep reading articles about Google lowering the weight, yet I am still seeing the keyword domains dominating the front pages. Sure they may lower the weight a little but there will ALWAYS be some sort of extra weight to the keyword domains. Why? Because Google is based on keywords. The entire business model is based on finding keywords. If your company IS the keyword then Google is going to find that keyword all over your site. They are going to find that keyword in every link to your site. Mattress.com has the word mattress in 99% of the links because that is their name.
What I believe you are going to see drop off the list are the made for Google sites. Sites that have keywords but no guts. The real businesses that use major keywords dot com as a brand are thriving and are actually becoming even more valuable as the Internet is littered with more junk sites and new tlds. As Google culls out the wannabes it will leave the real businesses to rule the roost. I want Google to get rid of all the minisites and spam sites. I want Google users to see a site with a keyword domain and know that it is going to be a real site with real information or products. Then I can use my domain to dominate even more. I want them to search for a keyword, see my site IS the keyword and assume that I must be the leader in the field since I own the keyword. I have an immediate advantage over all my competitors. They may not know the brand names but they sure as hell know what they were searching for and that’s my name.
So forget all that bull you hear about Google dropping the weight. If you are in this to start a real business you are golden. You’re in a better spot than ever to dominate a category. You want to sell a company? I can’t think of a better multiplier to a sale price than including a category dominating domain. Get it to the first page of Google and you’re going to make some money, real money. So keep reading, keep believing, but most importantly, sell me your dot com cheap, real cheap.