The old business mantra is to never fall in love with your assets. While it may be a good practice, the reality is occasionally there are things you own that you like more than others. I have had a few such domains but one of my favorites was Tapsy.com. I am proud that the domain I sold has now become a iPhone/Apple app company name.
One of the categories of domains that I concentrate in is start-up names. For 10 years I have been buying 5 letter dot coms that would make good online company names. I probably should have purchased more generics ten years ago but I bought what I liked and that’s what I like. I generally sell 5-10 five letter dot coms a year and as I had hoped, almost all the names have become online companies. In the last few years my names seem to be popular names for iPhone apps. The reason? I owned a lot of 5 letter names with the word tap in them. Tapsy being my favorite.
I feel like my baby is all grown up. Tapsy is a great looking website for a company that develops and markets online and iPhone games. Some might say it’s more gratifying to see something you developed yourself but realistically I am never going to develop these names and therefore I enjoy seeing someone else utilize them to their potential. It needed to be owned and developed by someone that was in that market. Since you tap the iPhone I knew that a gaming company would buy it. A person emailed me a generous offer and with a little negotiation the deal was complete in less than 24 hours. A few months later, they have a great new name and I am able to put that money into another name. Everyone wins.
If you are wondering what kinds of names do I think make good apps or start up names here are a few of my favorite from my portfolio (all dot coms, I only do dot coms)