Can you imagine the articles and the feedback if Escrow.com did what DN.com is doing right now? DN.com, a Chinese escrow agent, went down Thursday. Not into maintenance mode. No lander page. A blank page. Nothing resolves at all. There was no warning ahead of time. No message to people to tell them don’t start a transaction because in three days we are going off line. They let everyone start transactions and then went offline merely telling them to email if they are in the middle of a transaction. Here is their only information. An unusual letter looking like it was written in Google Translate
That’s it. A few people on QQ say they have received some responses. Many others have gotten nothing. I know several people that are sitting in the middle of a transaction wondering what is going on. Undoubtedly much of this is a cultural and language thing. All of it is bad communication. Those that can’t speak Chinese don’t feel like they have the ability to find out what is going out. Dn.com and 4.cn are notorious for taking a while to get back to emails. It’s the reason I couldn’t work with 4.cn any more. I found myself the communication director for the company because they never got back to English speaking customers. Communication was just not good enough to have a partnership. We in the US face the same barrier, but in general our businesses have a much better history of explaining what is going on. Ironically its why DN.com was formed. To give the Chinese marketplace a safe and secure way to purchase domains in their own currency and language. But professionalism is world wide. Timely communication has no language barriers. It is based on time not language. Back to the title of this article. Can you imagine what the reaction would be if Escrow.com had done this? It would be at the title of every blog and all over the domain forums. It would be a PR nightmare and have a huge impact on business. The fact they haven’t is the reason why they are THE domain escrow. It also shows the reach of each of the Escrow companies. It shows that DN.com really doesn’t have much impact in North America at this point.
I know things will get back up soon. 4.cn and DN.com are good companies. They merely lack a good English speaking communications director. It can’t be finances. They both are very successful companies and undoubtedly make enough money to support the role. In my option what they lack at this point is desire. A desire to be more informative and communicative. And for that Escrow.com says thank you.