Domain Spotlight:

Domain Shane’s Daily List of Domains at Auction for Wednesday April 4th, 2018

Plain and simple, most domain investors have no idea about domains.  They know they are assets and that companies want to own them but they really don’t understand their exact purpose.  I was surprised that even people I would assume knew what gave them value still really don’t.   A domain only gets you to the business.  That’s it. The backend completes the sale.   It is a marketing tool that gives you customers. We call it Internet Real Estate but really what it is is a Marketing Asset.   You don’t need a good domain to have a business but you need a business on the back end of your domain.  A domain name improves your business.  It can be so good that it gives millions of dollars of business that it wouldn’t have otherwise.  The measurement of value?  How much does it save you in marketing

With enough money you can make anything popular.  I’m not saying you can make it profitable.  I am saying you can make it known.  Once the known happens there has to be a back end business that makes the sale.  Gives them something to buy and gives the customer an experience that will bring them back again or spend enough the one visit to pay for the marketing.  The value of that domain is the ability to deliver customers.  Nothing has changed for centuries in branding. The difference now is only ONE company can own that brand on the Internet.  There can only be one Orange.  Everyone else is going to have to come up with something else or present an amount of money that the owners of Orange will change domains.   That is why they have value.  That they help in marketing and only one company or person gets to have that advantage.

So if you are going to compare some asset to domains and why they are cheap it has to be compared to other marketing cost that may be used.  For instance I say a domain is cheap because a TV commercial on prime time for 30 seconds cost $100,00  and up.   That doesn’t count production costs or residuals.   Spending $25K on a domain during that commercial, even if its for that commercial and that commercial only, is not a huge expense.   If you are trying to build a brand then having an incredibly memorable name during that commercial will reduce the number of times you have to run it.   It increases the amount of influence that commercial has in social media during and after that commercial.

I could go on forever about why domains are valuable but you get the gist.  Understanding that domain value is much more than just what another domain sold for will benefit you in sales.  Yes, I don’t sell a lot of domains.  Yes you sell more than me.  You don’t have to know why something has value to sell it.  A good salesman can sell something that doesn’t have value.  I met a lot of incredible traders that made millions trading corn and they didn’t have a clue how to grow corn.  But I do think if you know the value of a domain to a business then it will be easier for you to sell and explain your offering price.  Here are today’s names.    Click on them for current price

Quote of the Day: “An educated person is one who has learned that information almost always turns out to be at best incomplete and very often false, misleading, fictitious, mendacious – just dead wrong” -Russel Baker

Domain of the Day: and   Crypto conversion and exchange names sold as a package.  No bidders at $10

 Namejet and Sedo Names at Auction  This typo has fooled way too many people.  Namejet should pull it   One of the better domains for everyone’s portfolio  Really surprised to see only one bidder   Sounds like a pretty good beer.  No bids  Yoga is not getting any less popular. 1997 birthday  No bidders.   Good for converting old photos and film to digital or videographer  sounds like a data company     A lot of people dropped golf.  No bids  Logo maker, brand developer  No bidders .  Great social media name   Some big bids hoping an airline will buy it from them  Great name for crypto gambling.  And you know gambling sites aren’t scared of using lower level TLDs.  No bids at $10


Godaddy Domains That I Like With Multiple Bids    Can’t get much better than 88.  The dot com would probably bring five figures so this definitely has some value  830 visits for this 1996 domain.  Very-small-aperture terminal is what it stands for and its a communication method   This one is doing even better.  Four figure bids   Sounds like a eyeglasses place   Sounds like a Rob Monster project.  You know a project that……I have no idea what they really do.  2000 birthday with 17 bidders  Put that in your crypto pipe and smoke it  Upgrade name for a few companies. 1999 domain  Not the most expensive real estate in the country but some beautiful ground   Nice green industry name     If you are going to sell mortgages there are few cities better than New York   The one grid people are trying to go on, not go off

DJYJcom  Definitely going to China.  They love the pattern and the letters.  US buyers won’t like it enough  The people or a store  Last name and an upgrade name for a few worldwide companies.  And a Can’t forget that  The consonants are bringing the Chinese.  The C at the end doesn’t hurt.  Four figures and climbing  I like energy name.  Not crazy about this one but I like it.  See what I did there?

Godaddy Names With One or No Bids  Like bon voyage but for crypto  People and their pets are a big market.  Too big if you ask me but I understand the world can be a lonely place  Not a ton of value but someone thought enough to renew it for 14 years  Cool looking 5L for $12  Solid name for a service that takes and directs your calls for you. People love a human voice vs a machine  I think I will pass and stick with the Pecan Male strip joint all the way  Get rid of something quick and easy.  No bids  Pretty good wallet name for $12 Memorable marketing name for someone selling a product or service that does.  No bids at $12 yes it has a bid. Must be a classy gal  Because Weed goes with everything

Godaddy Names With Bids

Quite a few Chinese LLNNN names in the mix below.  Not my cup of tea but obviously someone likes the flavor

Have a name at auction and need more exposure? Send me an email. We Charge $10 per name per day. We may be able to help. If you have an auction you want to promote, email us for details.*All names chosen by us, Shane and Josh . (ie you click through and purchase a name you like) or an occasional paid listing. Everything we say is based on our own research or is opinion. Do your own due diligence. That means look it up yourself if you don’t think the stats or our opinion is correct. We hand choose the names but we are paid to make this list by both the auction houses, individuals that are auctioning names, and Godaddy affiliate links. Keep that in mind and only buy names that YOU think are good

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3 Replies to “Domain Shane’s Daily List of Domains at Auction for Wednesday April 4th, 2018”

  1. Shane, your comment had me laughing so hard.

    Nice write up today by the way!

  2. Man, I could read that kinda stuff all day Shane. Please write more like that.

    It makes the valuation of domains quite tricky because there are abstract things that give it value which are hard to measure:

    1. how easy is it to remember?
    2. how many people can spell it?
    3. how much authority does it give you in this industry?

    I suppose search volume gives an argument some measureable data.

    Comparables are great but can be highly skewed by the buyer and seller’s individual circumstances.

    It would be great to hear some more end-user cases like the Domain Sherpa interview where a company went from to is not a bad brandable for a car loan operator but the business sky-rocketed after using the exact match term.

    It reminds me of a domainer story I vaguely remember and I’m going to completely murder here:

    Wife says to her husband, “I just ordered the best flowers you can get online”

    Husband answers, “How do you know they’re the best?”

    Wife says, “Because it said on their website”

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