Plain and simple, most domain investors have no idea about domains. They know they are assets and that companies want to own them but they really don’t understand their exact purpose. I was surprised that even people I would assume knew what gave them value still really don’t. A domain only gets you to the business. That’s it. The backend completes the sale. It is a marketing tool that gives you customers. We call it Internet Real Estate but really what it is is a Marketing Asset. You don’t need a good domain to have a business but you need a business on the back end of your domain. A domain name improves your business. It can be so good that it gives millions of dollars of business that it wouldn’t have otherwise. The measurement of value? How much does it save you in marketing
With enough money you can make anything popular. I’m not saying you can make it profitable. I am saying you can make it known. Once the known happens there has to be a back end business that makes the sale. Gives them something to buy and gives the customer an experience that will bring them back again or spend enough the one visit to pay for the marketing. The value of that domain is the ability to deliver customers. Nothing has changed for centuries in branding. The difference now is only ONE company can own that brand on the Internet. There can only be one Orange. Everyone else is going to have to come up with something else or present an amount of money that the owners of Orange will change domains. That is why they have value. That they help in marketing and only one company or person gets to have that advantage.
So if you are going to compare some asset to domains and why they are cheap it has to be compared to other marketing cost that may be used. For instance I say a domain is cheap because a TV commercial on prime time for 30 seconds cost $100,00 and up. That doesn’t count production costs or residuals. Spending $25K on a domain during that commercial, even if its for that commercial and that commercial only, is not a huge expense. If you are trying to build a brand then having an incredibly memorable name during that commercial will reduce the number of times you have to run it. It increases the amount of influence that commercial has in social media during and after that commercial.
I could go on forever about why domains are valuable but you get the gist. Understanding that domain value is much more than just what another domain sold for will benefit you in sales. Yes, I don’t sell a lot of domains. Yes you sell more than me. You don’t have to know why something has value to sell it. A good salesman can sell something that doesn’t have value. I met a lot of incredible traders that made millions trading corn and they didn’t have a clue how to grow corn. But I do think if you know the value of a domain to a business then it will be easier for you to sell and explain your offering price. Here are today’s names. Click on them for current price
Quote of the Day: “An educated person is one who has learned that information almost always turns out to be at best incomplete and very often false, misleading, fictitious, mendacious – just dead wrong” -Russel Baker
Domain of the Day: Swapn.com and Swapm.com Crypto conversion and exchange names sold as a package. No bidders at $10
Namejet and Sedo Names at Auction
LNvestor.com This typo has fooled way too many people. Namejet should pull it
NotWorthShit.com One of the better domains for everyone’s portfolio
Pensacola.org Really surprised to see only one bidder
KickAssBeer.com Sounds like a pretty good beer. No bids
YogaPlace.com Yoga is not getting any less popular. 1997 birthday
DigitalKeepsakes.com No bidders. Good for converting old photos and film to digital or videographer
GlobalOcean.com sounds like a data company
RediscoverGolf.com A lot of people dropped golf. No bids
NamesDesign.com Logo maker, brand developer
OpinionMakers.com No bidders . Great social media name
IslandAir.com Some big bids hoping an airline will buy it from them
Wager.cc Great name for crypto gambling. And you know gambling sites aren’t scared of using lower level TLDs. No bids at $10
Godaddy Domains That I Like With Multiple Bids
88l.net Can’t get much better than 88. The dot com would probably bring five figures so this definitely has some value
VSAT.net 830 visits for this 1996 domain. Very-small-aperture terminal is what it stands for and its a communication method
vTag.com This one is doing even better. Four figure bids
VisionStyle.com Sounds like a eyeglasses place
NewCities.com Sounds like a Rob Monster project. You know a project that……I have no idea what they really do. 2000 birthday with 17 bidders
CryptoPipe.com Put that in your crypto pipe and smoke it
Invac.com Upgrade name for a few companies. 1999 domain
AKRealEstate.com Not the most expensive real estate in the country but some beautiful ground
GrowAll.com Nice green industry name
RefinanceNY.com If you are going to sell mortgages there are few cities better than New York
GridChain.com The one grid people are trying to go on, not go off
DJYJcom Definitely going to China. They love the pattern and the letters. US buyers won’t like it enough
Mongolians.com The people or a store
Nover.com Last name and an upgrade name for a few worldwide companies. And a 5L.com Can’t forget that
QHBC.com The consonants are bringing the Chinese. The C at the end doesn’t hurt. Four figures and climbing
LocoEnergy.com I like energy name. Not crazy about this one but I like it. See what I did there?
Godaddy Names With One or No Bids
CoinVoyage.com Like bon voyage but for crypto
DogTraveler.com People and their pets are a big market. Too big if you ask me but I understand the world can be a lonely place
Koolar.com Not a ton of value but someone thought enough to renew it for 14 years
Tapuu.com Cool looking 5L for $12
LiveReceptionist.com Solid name for a service that takes and directs your calls for you. People love a human voice vs a machine
AssPie.com I think I will pass and stick with the Pecan
NutsandButts.com Male strip joint all the way
EasierEraser.com Get rid of something quick and easy. No bids
TheWallet.org Pretty good wallet name for $12
KeepMyChildrenSafe.com Memorable marketing name for someone selling a product or service that does. No bids at $12
QueenofFarts.com yes it has a bid. Must be a classy gal
AndWeed.com Because Weed goes with everything
Godaddy Names With Bids
Quite a few Chinese LLNNN names in the mix below. Not my cup of tea but obviously someone likes the flavor
204666.com
39448.com
886565.com
919358.com
AchieveGuidance.com
AeroFixCycles.com
AltCoinWorld.com
Aptivo.com
Ariaz.com
Artepoetica.net
AVToday.net
BestHorses.com
BristolHomeHealth.com
bt622.com
BTMN.net
BubbaArmy.com
Budeko.com
bvspca.com
bw127.com
CDARealtySearch.com
cf127.com
cf129.com
cf136.com
ClickSecurity.com
CloudIs.net
cnjtgn.com
CPUHub.com
cq219.com
cq236.com
cq286.com
cq358.com
cq372.com
CracksCode.com
CraftHabit.com
DarkWebAcademy.com
Daysinnflakeys.com
DBKC.net
de229.com
de885.com
DivineWill.com
dj756.com
dw765.com
ePoll.me
FallenFlawed.com
fb177.com
fg765.com
ForexTrader.biz
FreshlySqueezd.com
Fupit.com
GabbyBarrett.com
gm225.com
gm329.com
gm785.com
gm816.com
gt176.com
HeadDry.com
HealthyMaineWalks.com
HomeopathicRevolution.com
JewelDirect.com
JKKC.net
KindredImage.org
LeanTechnology.com
LutzGolf.com
ly266.com
ly733.com
MagnetAge.com
Moberi.com
MobileSurveying.com
Netimc.com
Oasisantalessio.org
OutZone.com
PackerOrchardSandBakery.com
PalaceCoin.com
pardex.com
pinoys2abroad.com
Plotd.com
PodiatristProfiles.com
PodMax.com
PPDan.com
py185.com
qh185.com
QUPC.com
qw765.com
qzafb.com
qzayyyc.com
RealEstateLinkWorld.com
Resites.com
Rofil.com
RoyalBambino.com
RVDealerfinder.com
sf387.com
sf619.com
sf835.com
ShopBubba.com
SierraWelding.com
SnodyKnives.com
SportyNova.com
st658.com
StageZone.com
StemMom.org
StoweWine.com
taxdayteaparty.com
tc987.com
tf765.com
Thaihd.com
TheCollaborationPrize.org
TheForensicExaminer.com
TheRoundup.org
TouristBlog.com
TRHF.net
tx223.com
uc829.com
uc919.com
Vailco.com
VitiligoShop.com
VSAT.net
Watchword.org
WayTruthLife.com
WFPS.net
wj176.com
WRTCLeather.com
wy765.com
xs765.com
xu176.com
yt765.com
yuj.co
yx817.com
yx827.com
yx852.com
YZA.org
zf185.com
Have a name at auction and need more exposure? Send me an email. We Charge $10 per name per day. We may be able to help. If you have an auction you want to promote, email us for details.*All names chosen by us, Shane and Josh . (ie you click through and purchase a name you like) or an occasional paid listing. Everything we say is based on our own research or is opinion. Do your own due diligence. That means look it up yourself if you don’t think the stats or our opinion is correct. We hand choose the names but we are paid to make this list by both the auction houses, individuals that are auctioning names, and Godaddy affiliate links. Keep that in mind and only buy names that YOU think are good
Shane, your AssPie.com comment had me laughing so hard.
Nice write up today by the way!
Man, I could read that kinda stuff all day Shane. Please write more like that.
It makes the valuation of domains quite tricky because there are abstract things that give it value which are hard to measure:
1. how easy is it to remember?
2. how many people can spell it?
3. how much authority does it give you in this industry?
I suppose search volume gives an argument some measureable data.
Comparables are great but can be highly skewed by the buyer and seller’s individual circumstances.
It would be great to hear some more end-user cases like the Domain Sherpa interview where a company went from beep.com.au to carloans.com.au.
beep.com.au is not a bad brandable for a car loan operator but the business sky-rocketed after using the exact match term.
It reminds me of a domainer story I vaguely remember and I’m going to completely murder here:
Wife says to her husband, “I just ordered the best flowers you can get online”
Husband answers, “How do you know they’re the best?”
Wife says, “Because it said on their website”
Thanks John and Good Stuff Tom