As we head into 2010, there is one thing that is certain and hasn’t changed since the beginning of the internet, Dot Com is King. As the web is flooded with new tlds and long tail keywords, the tld to have is still dot com. Hand registering is basically over. Sure you can still get 3 and 4 keywords, or add a couple numbers at the beginning or end, but from this point on you’re going to have to call them “brandable”. For those of you that don’t understand “brandable”, it means nobody in a million years would search for it but if you build up the name they will eventually come.
As the population of the world grows, so will searches. So will the demand for strong names. The SEO game is getting crowded and more difficult but there is one thing you can have in your favor, time. Those that have been working on their dot com sites or buying names are making a good investment. Google likes sites with 4 things, good content, age, good links, and quick load time (don’t underestimate this). Every year for 10 years I have heard, “I wish I would have done that 5 years ago”. Well do it.
This isn’t to say you can’t do great things with .nets and .infos. There is plenty of money to be made on those as well. I’m just saying if you want to secure some good dot coms you better get on it. You know you’d rather have the dot com but many are forced to settle for another tld for financial reasons. Remember, those with money won’t settle, they don’t have to settle. They are willing to pay for a good dot com. If you would never pay that for a domain you don’t have enough money to understand. You have two obstacles, time and money. You may never have money but you still have a little time.