Companies interested in applying for a global top-level domain name, or gLTDwill have to pay a $202,000 non-refundable fee to the body that oversees domain names, ICANN, the Internet Corporation for Assigned Names and Numbers, the non-profit organization in charge of domain names. Some call it a brand maker some call it a money maker. Applications open early next year and companies will have 45 days to make their case. Melinda Upton, an intellectual property partner at the law firm Blake Dawson, expects the bidding to reach into the ”tens of millions of dollars”, especially for domains such as .technology, .fashion and .media. The successful applicant will be the one that pays the most at auction during the bidding period, if applicants cannot reach an agreement suitable to the governing authority.
So what if you had a ton of money and you could build a gTLD. Which one would you choose? Here are 2 I would feel comfortable putting my money in
.pic I would love a worldwide tld for pictures of a certain item. I could skip the images section of Google. I could type in frogs.pic and know I am most likely going to get a site of frog pictures
.email I think a tld for email could fly