Reach. The success of a broker, salesman, or website is usually not based on their selling skills, it’s based on how many people that they have in their communication circle and how far they reach beyond everyday domain investors. The further you can get outside the domain investor circle and in front of business owner’s eyeballs, the better chance you have of a higher priced sale. This is basic business. Getting your product in front as many customers as you can or getting it into a new market has been the goal of every business since the test of time.
Anyone can broker a name. So often I see people calling themselves brokers and yet their only method or getting your name sold is to put it in the broker section of the domain forums, putting in on their website and in their newsletter. I can do that. Granted not all newsletters are treated equal. MediaOptions and TobyClements reach as many customers as anyone in the industry. They’ve sold millions of dollars in domains and there is no further reach in the domain newsletter industry. They reach beyond the domain investors that circle around the forums and domain blogs. While I don’t have real data, my guess is that while their list is comprised of mostly domain investors, there are plenty of high end investors as well as startup and venture people mixed in. Giving it to a 22 year old recent graduate in Oklahoma City? Probably not going to give you much reach.
Another way to achieve reach is Sedo and Godaddy. Millions of people search for names on these two platforms. Contrary to sales lists, putting your names up for sales at these two gets your name thrown into a mix and needs a little extra help to get to the front. One problem, only the people that are searching for your keywords will see your name at Sedo unless you send it to auction. Also, in my opinion, Internet Traffic is a much better, less expensive way of selling a name. No fees and if somebody wants a name they will go to the domain itself.
The last method is one that Morgan Linton uses and that’s handing to an employee or a commissioned salesperson that direct contacts people in industries that would benefit from your particular domain names. Again breaking away from the domain investor crowd and reaching out to those that don’t visit the auctions or read broker emails. Expanding the market to it fullest. A method that takes lots of effort until success is reached. A method that takes lots of time and legwork But once it is, it’s one of the most lucrative of all the methods.
While we all know that our goal is to sell our domains for the most money, one of the simplest ways to achieve that goal is to get it in the hands of a person with reach.