And I’m not a complete dummy either.
I study the comps more than most, particularly for the commodity-like short domains, because I own a bunch of CCC.com, and I analyzed both LLLL.com and NNN.org (and .com and .net) comps in detail prior to making a couple portfolio acquisitions earlier this year.
Yet, I continue to be surprised at what domains sell for, especially the relative value of one domain vs another ‘similar’ domain.
Take for example a few domains that I sold at NameJet this month:
- 05P.com and 09T.com sold for $670 and $810 respectively in March. My 01D.com should be about the same since they’re all NNL starting with a zero? Nope, 01D.com went into a mini bidding war and sold for $2,510.
- 8K9.com sold for $858 on May 21, and then my 8F9.com came up just a few days later. With only one letter difference, it will surely be about the same price, right? No, it sold for less than half: $416.
- AYEV.com is somewhat pronounceable, so it’s worth much more than LZFQ.com, with its Z and Q, correct? Not so fast, AYEV for $230 and LZFQ for $360, within days of each other.
- ZTII.com has a repeating letter, so it’s probably worth more than the two above? Nope, it sold for $165. Yeah, yeah, vowels suck now, right?
- Now that we’ve learned vowels suck, 5YV.com is surely worth more than 5UY.com? No, 5YV.com didn’t hit reserve, while 5UY.com sold for $550. (They both had the same reserve.)
- The repeating number in 323.org clearly makes it more valuable than 375.org? Wrong again — 323.org sold for $770 and 375.org nearly doubled it at $1,500.
- 878.org has not one, but two, of the highly desirable 8’s, so it’s probably worth more than 323.org and 375.org combined? Nope, it sold for $1,311, less than 375.org.
I know every domain is unique, but call me confused.
I’ll continue to monitor the marketplace, study the comps, and make informed decisions (educated guesses?), but I suspect I’ll continue to be surprised at every turn.