Rick Latona is a man I truly respect. One, for being light years ahead in his thinking of monetizing domains and two, for having the confidence to be a more high risk, high reward than his peers. He, like others preach the generic domain because it is GENERIC. Nobody owns the rights to generics and therefore are kings of the dot com world. People take these generics and build a brand based on these names and on some occassions , actually take a generic name, add a dot com to the end, and now they have a brand. Take buy.com. Buy is a big generic but we all know Buy.com. Now bring in the leeches. Those who don’t have the cash, intelligence, or ability to develop a brand. They simply come in and buy typos or other tlds to try and capatilize on the traffic that others have built.
Rick Latona doesn’t need that kind of traffic, he can make enough money building and branding but yet he is selling names with the .CM, most of which are a trademark nightmare. I know he is selling them because he can make money on them but I do believe he doesn’t want them in his portfolio. I just feel it shouldn’t even be promoted. Here is the list. Companies like Billboard and Buy have worked hard to build online brands and now that are being held hostage for a few thousand to keep traffic from being taken away because the user accidentally forgot an “o”. This isn’t to say that a generic .net or .org could not be its own entity but there is not doubt in my mind the .cm was only made to capatilize on “fat fingers” .
Now I am no saint, I have owned a few names that contain other trademarked names in the domain. I have owned MacGoogle for a while. I don’t park it or monetize but that still keeps me a hippocrite. I think we all agree the cybersquatters are what continue to shed a bad light on domainers. They are the reason new laws are continued to be written and ruled in the favor of the big companies. They are continuously trying to help the big boys that pay big taxes and protect them from the guys that squat and put $50 in their paypal account from parking.
In summary, I just hate seing one of the leaders in our industry be a part of this and promote it. Kevin Ham came up with the idea and was only applauded because he pulled it off. To take it further and start selling names off should not.