I have changed my mind on the new tlds over the last few months. I originally thought there were just too many and I wouldn’t be a part in any way other than effecting my domain buying and selling strategy. But as a businessman I think they are fantastic. Fantastic because they represent a business challenge that will play out right in front of our eyes. A good businessman loves the challenge of building a business as much as the rewards. Whether it be getting bought out in the initial phase, getting paid out in the auction phase, or once approved, building the brand, this is going to be a fun “game”. People have different opinions on whether the new tlds are good or bad but one sure thing will be happening over the next few years. There is going to be a ton of marketing, brand building, and boatloads of cash being spent.
These new tlds represent a chance to watch brand building at its finest. Once approved there is going to be a massive push to get the brand in front of the prospective users. They are going to have to answer the giant question. Why should I use this extension versus another? There are a lot of ways to answer this question and undoubtedly money will be spent to answer it. We’ve witnessed huge marketing campaigns in the past, the most recent being dot co but the new tlds are going to be completely different.
There are way too many new tlds for the domain investor market to have much effect. Dot co was all over us. Advertising on almost every domain blog. They became the alternative to dot com. But now there are tons of alternatives. That marketing strategy is gone. I still believe many of the new tlds will be, and already are, advertising on our sites (maybe not mine but DNW, The Domains, and Elliot) because some will still target our community trying to build a resale market. And most likely a few will develop. Which ones are completely anyone’s guess. But the real money will be spent on the target market.
If I ran a popular gay blog I would be ecstatic about dot gay. Political sites will love dot republican and democrat. Auto sites, dot car. You get the point. Those communities are the perfect target market for their new product. Any community that can make their product cool and popular is going to be targeted. Facebook and Twitter won’t be it. Reddit and Techcrunch will. There is going to be millions of dollars up for grabs for these sites and if I ran one I would already be reaching out. Vice versa for the new tlds owners.
While I’m a domain investor I really am just a businessman. And this businessman is excited about watching the strategies and implementation of all these marketing plans. There is going to be a lot to learn from both the positive and negative results. And of course I’ll be pointing them out.