An important part of any business of investment in liquidity. Liquidity increases prices because it give a buyer or investor the confidence that at some point in time it can be turned into cold hard cash. One source of liquidity in our market is domain sales newletters. A newsletter with a larger reader base can put a domain in front of thousands of people looking for quality names. While there are certainly many smaller or private newsletters, prior to today there were 3 big newsletters, Media Options, Toby Clements, and Justin Godfrey’s newsletter.
Those three do a heck of a job presenting a daily list of quality domains for sale. Although most people I know already are, if you are not signed up for these three, I would highly suggest getting on their list. They all do a pretty good job giving perspective on what leading investors consider quality names and their current value. Like all lists, there are going to be good days and bad days, but I always find it amazing how Andrew Roessner and Toby Clements keep their lists stocked full of good names on a daily basis. It’s a testament to their connections in the industry.
Today’s email from Domaining.com states they too are going to start a daily list. It makes sense. They have a huge list of people receiving their daily newsletter so he might as well try to monetize it. There are very few companies that have a newsletter enrollment equal to that of Domaining and I’ve always felt it was underutilized. Andrew appears to be helping Francois pick out names to put on the list. It also appears that the only day with names will be Monday. There is a big flaw in the list as I see them and that’s the $100 charge to get on the list. Every list I’ve ever seen charges if a name is sold. Charging before a name is sold won’t work. One, very few people will do it. Secondly, charging only for a sale keeps the prices in a reasonable range because the brokers want to get paid and they don’t get paid with unreasonably priced domains. The email stated it was for buyers that only buy when there is a good deal. I think Mr. Carrillo will find that people are always looking for good deals but they don’t have to be cheap. Quality names will still fetch quality prices. It’s human nature to want to want to feel like you got a good deal, whether you actually did or not. Once the price is changed there should be 4 big newsletters.