When I was a young trader I had a “split” with the person that put the money up necessary to enable me to trade. The split was 80-20. Eighty percent of everything I made went to him and I kept 20%. I made $300,000 of profit on my own trading and I got to keep 60K and he made $240,000. Doesn’t sound fair does it? Yet it was completely fair to me. He provided me an opportunity that I couldn’t afford myself. I didn’t mind the split and most importantly, I knew my split when I signed up. Do you know your split with your parking company? I sure don’t. I know its much better with Internet Traffic but I still don’t know the actual split.
I have to say I have always been puzzled that none of the parking companies I deal with let their users know their split. It’s the only business relationship I’ve entered where I have no idea what you I’m going to be paid at any point in time. I realize you never know what they are going to click but after they do it would be nice to know how much is being shared. Of course the true measurement is really how much did the site make at the end of the day or month. The share is of little concern as long as the parking company makes you more than another parking company. I find it amazing that I have sites with insurance ads all over them and usually I get paid .12 cents a click. Twelve cents on ads I know are paying much more because I have personal sites with the exact same ads paying much more. As a customer you have one recourse. Take your business elsewhere.
I’m not saying that the parking companies are ripping me off. But I’m also not saying they aren’t. I really have no idea and no way to find out if they are. Now that I’ve gotten to know some of the owners I guess all I’d have to do is ask. I would imagine that if the numbers get high enough the customer would demand it. Really it has never effected me as I am a developer and a flipper and don’t have many names that receive much traffic. In fact my parking revenues haven’t been over $100 in the last 12 months. Peanuts. I really don’t have much value to a parking company.
People talk often of the transparency in the domain industry and although I think private business is private and there is no need to share, but when you enter a business agreement with someone, both parties need to know exactly how income is to be earned. The present business model? You give me your name, I will put ads on it and I’ll pay you something. I’ll keep track of everything and give you the details but you’re going to have to trust me what all those numbers are. Take it or leave. Again, I don’t have the income to demand information and perhaps the large portfolio holders already get it, but otherwise it’s a very unusual business relationship.
Again I will say, I like and trust the parking companies I work with or know. It’s just as a businessman it goes against everything I know to not know exact numbers in business relationship.
PS: For those that say the reason is Google I don’t agree. I have Adsense as well and I am allowed to see what each click paid. The parking company can merely say you will receive 85% of click revenue whatever that may be.