I made the leap this week and bought my first dot co domain. While I wouldn’t say that I have a complete change of heart on the future of dot co, I will say that I do feel that the dot co tld can be branded as well as any tld on the market. Notice how I said branded. You can brand anything.
What I love about dot co is the acceptance from the business community. I am seeing both national and here locally, companies confidently using the tld as their domain. Whether consumers have completely accepted it is another story. I truly believe it is a name by name basis. I also think generics don’t play as well on dot co as dot net or dot org. Another determining factor for me is if the dot com is fully branded and developed. If it is, you instantly become a second place player to the dot com and the value is drastically reduced. Your marketing of the domain will merely strengthen the dot com.
So what did I buy? Bobo.co I love the name and the way it sounds when you say it. “Bo Bo dot co” . While there are certainly trademarks on the word bobo I feel I should be OK as long as I stay out of the same categories as all the trademark holders. I am going to use it for one of my new domain ventures that I will be introducing at the end of the year. The name wasn’t all that expensive and I bought it using Buy It Now on Godaddy.
It did get me to thinking (in addition to talking to a few “insiders” ) that there is about to be a “shitload” of dot co domains dropping in July. I will certainly be scanning the wire for pickups and auctions. As renewals come up and people start contemplating the $30 fee, I can guarantee more than a few people will just decide to let them drop. In reality there are only a few people making good money on flips. Mike Mann is doing well but I can’t say the same for the thousands of other investors. Further supporting my idea that dot co for branding is fantastic, for flipping, not so good in the near term. The future? I can’t see the future or I would own more dot coms wouldn’t I.
So what do you think of BoBo.co?