Godaddy just can’t get it right. Just when they win the hearts back of many of the people back that called them assholes because of their SOPA stance, elephant shooting, and sexually driven advertising, they are back to looking bad.
Godaddy spends millions on TV advertising over the course of the year. The Godaddy Groupon was a phenomenon. People everywhere were talking about their Groupon code and what a deal it was. I heard people on Reddit say “maybe I need to go back to Godaddy” It was the best kind of advertising money can’t buy. The savings they gave out probably paled in comparison to what they pay in advertising. If they simply would have managed the program they could have come out smelling like roses. Now they smell like the stepped in dog shit. If they wanted to set up limits then SET UP LIMITS. You can set up a limit on groupon at one. The coding required to limit the Groupons accepted at Godaddy to one would take 5 minutes as well. And yet they let it all fly. They simply tried to stop it with words. “One per person…..please” Now they’ve reversed all the Groupons (but not returned the money). But let’s say they let it fly. Here’s what they COULD have done.
Change what customers can spend it on. Limit what they can spend it on. Yes that would have taken a bit more coding but it’s possible. Allow people to spend it on deleting auction. They don’t have a dime invested in the auctions. It’s all free money. The bids would certainly got higher if they are playing with free money. Godaddy loses NOTHING because it costs them nothing. Or let people use it on renewals but only at full price, no coupons. Again, not costing Godaddy much. All this could have been done and we’d be talking about the sweet deal that Godaddy .
Don’t get me wrong, I love Godaddy. I have almost all my names with them, I talk them up, but their marketing department needs an overhaul. Yes the company is doing fine, but I truly feel they could do better with an improved marketing campaign. The Groupon fiasco is just another example of something that could have been a real positive.
For the record: Yes I had a lot of Groupons but didn’t spend them because I knew this was too good to be true and that Godaddy would fumble at the goal line.