“When your competitor is drowning, stick a hose in his mouth” -Ray Kroc
This was my dad’s favorite quote. I used to think he stood alone in his competitiveness. He was just as focused on making his competitors fail as he was on succeeding himself. I was always more of a “worry about myself” kind of person. Yet as I became more involved in high-level decision making, I realized weakening the position of your competitors actually does help the business grow.
For instance, we noticed that our competitors were selling hundreds of thousands of dollars of a certain product, a product they bought in, but we grew. So we grew five times what we used to and sold it just above cost. We ran ads pointing out that if you were paying double at a competitor for a product grown somewhere else, you were dumb for doing it. If you count the ads, we broke even. But we had a plan.
We did that for three seasons, and it had such an impact that our competitors stopped bringing in volume and switched to trying other things. Our smaller competitors stopped carrying the item altogether. They were getting beat by the big guy because we were known and well-trafficked, and now they had to lose money just to be competitive. Once everyone in the market dropped out, we started moving the price up over the next three years. We had captured the entire market — there was nowhere else to buy the plant. By the third year, we’d added $250K in revenue and $100K in profit to the bottom line each year. Over the next five years, sales dropped off a bit, but even now we’re still the go-to place for this fall product.
I looked for two weaknesses: my own company’s and our competitors’. Fixing my own and capitalizing on theirs. If they were hurting, I tried to make it worse. I rented the billboard outside their store and told customers to come to our place instead. Something like, “Look at your odometer, come to our store, tell us how many miles you drove, and we’ll give you 50 cents for every mile.” I knew the other store was 8 miles away, so it was basically a $4 off coupon. It also reminded people we weren’t that far away. Everyone acted like they were driving across the country to see us.
Again, I always focused on how we ran the business, that was most important, but I also learned to view competitors as people taking money off my plate. I tried to keep it just business, and we never did this in the landscaping division because we also sold plants to all the local landscapers. They were customers. Even to the point that if our landscape customers had already bid a job, we wouldn’t bid. They put food on our plates, and there was plenty of landscaping to go around, so it was the right move. Our sales team didn’t like it, but until they sold more than our wholesale division did, the math made sense.
I’m getting back that drive in domains. I love the industry and the people in it, but in the hunt for names, I’m going to make them overpay. If I want it, and I can’t have it, they better be ready to pay up…. way up. If they can see my username, I’ve even gone much higher than planned just to show I’m bidding seriously. Next time they see my name, they need to come prepared. We’ll see if it works, or if it just ends up costing me more money 😂
Links
Some people don’t believe in Solar but Puerto Rico will say otherwise
Prisons are starting to become empty
How to write compelling release announcements
Faith Kipyegon tried to be the first female to break 4 min mile yesterday
Quote of the Day: “The goal is not to beat your competitors. The goal is to make them irrelevant.” –Steve Jobs,
Domain of the Day SouthernGrace.com Love this one. Southern Grace is a real and beautiful thing
Please Note: The list below contains affiliate links and/or names that have been posted for a fee. It is how we pay for our time since it is a free site. More details at bottom of page. Can go to any of the auctions by adding the names at the end like this one
Dynadot
Bitz.com This is going to go for $30K plus. Another great catch for Dyna. Ends today
SaveVid.com A ton of backlinks. I use scrape social video tools every day. Also ends today
Hoteli.com Add an I save a million dollars
LiveTracker.com A long way out but might as well get a bid in to remind yourself
RoveAI.com People are buying these up and some are hitting the jackpot
Chetto.com Doesn’t mean anything but a decent brandable if you get under $150
StableCoin.fund Based on recent stablecoin sales, this has room to run . $50 renewal
XTrader.org. X is about to introduce in app trading
uBitcoin.com This one won’t sneak through
Namejet
Rinco.com I feel like I’ve seen this one before but I’ve seen millions of domains so probably the Mandella effect
Planus.com Botanic names make great brands
GreenMountains.com As discussed on Sherpa. Plural is not as good as singular but still good
FarmlandForSale.com I can see this on a sign in the country
NoGuilt.com Great marketing name for a healthy or no sugar product
PRPR.com Big favorite on DomainSherpa. Press Release Public Relations
LogoDesigner.com Another great name. You think AI would end this but actually it makes it even easier
MasterLog.com Exudes a great record keeper
Sunergy.com A favorite of most bidders
SnoreStopper.com I’m buying this one
HandCraftedSoap.com Every booth at the farmers market could use this
Atom – Active Auctions
ZERB.com Pronounceable 4L brand. What Atom is built on
Grew.ai Now at BIN of $1650
GrowEasy.com Great brand. And you know I love this one
Curing.ai BIN at $400 after auction
ExtraHours.com We’re all looking for some each day
DigWorks.com Great excavation company name
SmartThreads.com Tech clothing
Sedo
Wishi.com Met reserve at $100
QAHO.com CVCV met reserve at $500
ARJM.com Met reserve at $100
USDQ.com Two more which met $100 reserve
UDRZ.com
PAPO.ai Still sitting there at $1K BIN
Catched
Bot.builders perfect partnering of SLD and TLD. Getting the love it deserves
Hive.consulting Getting no love but love the SLD
Nawa.co CVCV in dot co worth a few hundred IMO
Space.solutions SpaceX competitors. A few bids
Symbol.us The keyword is strong enough to give the .us value
Capitalize.us Surprisingly this one doesn’t. No bids
MBA.xyz No bids. $285 Renewal price
Reca.co CVCV.co getting some bids
Stronger.at Keyword crushes
AIDetector.site I feel like we will have a lot of AI detector sites . No bids
Godaddy Domains with Bids
TheZen.com Zen exudes relaxation and calm
OKLoan.com A ton of words to put in from of loan. This one is just OK
Vium.com Vium Capital will want this one
Tubr.com I see plants, we call rootstock tubers but everyone else will see YouTube
HMIN.com Great letters. N for network
PLO.org I don’t love o as a last letter because its usually organization and redundant but that doesn’t seem to reflect in lack of sales
HCFP.com More great letters
ProPrompt.com Prompt=AI
GreatCities.com Travel site all the way
Brainset.com AI name and you know what that means for price
Transmuted.com Admittedly had to look up what that means. With this new party in power trans has definitely been muted
ClubCanine.com Dogs rule
YellowVest.com Exudes Safety
Moxit.com I just see a cool brand
HempBrothers.com Great hemp brand and hemp has been doing very well in sales. Not the same restrictions as cannibis
Dudan.com More of a last name and eventual brands as a result
Perhaps.net Good dictionary dot net
PetroleumJobs.com Landman job board
NatureBloom.com biased but I like it
Kipra.com Nice 5L
NationHealth.com Another health name to add to the portfolio if it goes cheap enough. They haven’t gone cheap lately
Neobo.com A Sweedish property company but open vessel
WhitePeach.com Not going to be selling peaches, a restaurant or clothing brand
LosDeportes.com Means “sports” in Spanish
Godaddy Names with 1 or NO Bids
Other GoDaddy Names With More Than One Bid
154888.com
155888.com
3009.cc
8656.cc
AbundanceTheBook.com
AchingBack.com
actisa.com
AdKart.com
agiplatform.com
alzoa.com
ayubansari.com
azrapeprevention.org
BeeLevelUp.com
belmontwi.com
BookKart.com
BraInset.com
CalicoProject.org
CellMasters.com
ClubCanine.com
conoceturecibo.com
CoroCoraCamp.com
CrushWineFestival.com
ctih.com
Cuddie.com
DelhiTechnicalCampus.com
Doumas.com
dudan.com
EducationSummit.com
EmeraldBank.com
EnglishIsland.com
ErrIs.com
ForThePeopleStore.com
FunStyles.com
gemscasino.com
GetStreamOn.com
GrangeLiveGaming.com
grazioli.com
GreatCities.com
HallOfJustice.com
hcfp.com
HeavyCardboard.com
hempbrothers.com
hmin.com
honesta.net
i-moviehd.com
ighv.com
inkoop.com
jcmu.com
KillStreak.com
kipra.com
LiceMeister.com
LoveWar.com
lydv.com
MacroTrade.com
manzoor.com
miaocha.com
MidAmericaOutdoors.com
mlnet.com
MoonriseDoughnuts.com
mosquitno.com
moxit.com
muxiang.com
NameLion.com
NatalieAngier.com
nationhealth.com
NatureAndRaptor.org
NatureBloom.com
necesidad.com
neobo.com
OkLoan.com
ookbet.com
orvt.com
OtherLine.com
ozhorseracing.com
Perhaps.net
PetroleumJobs.com
plo.org
plvw.com
PointBayResort.com
PreKano.com
ProPrompt.com
RealTalkRadio.com
RefugeeTrauma.org
RollCover.com
rtisc.org
SearchBiz.com
sfhouseremodel.com
SocialMediaAssoc.com
solyluna.com
SouthernGrace.com
tdusc-origins.com
TheAustraliaTimes.com
TheGoldenBasketDiner.com
TheMatrix.net
TheredTent.com
TheZen.com
TinyTunes.com
TodaysLife.com
Transmuted.com
tubr.com
vium.com
WeGoDating.com
WhitePeach.com
wikiext.com
woven-gt.com
wsfy.com
YangWen.com
YellowVest.com
zakee.com
zifn.com
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