This past week was a game changer. The positivity and the business relationships built at DomainFest were enough that I really think I could do this full time. But I’m not. I love working at the nursery despite the emotion crushing aspects of working with the generation above. The results are that I don’t have the time to do it all. It’s time I quit talking about what everyone else is doing and start doing it myself.
While it doesn’t mean that I am going to stop blogging, it only means that I’m no longer forcing articles and reporting stories. I am not a reporter, I really never have been. Seeing the bloggers at the conference taking notes and photos so they can report stories had exactly zero appeal to me. I don’t want to write the stories anymore, I want to BE the story. But I won’t be the story if I keep wasting my time writing soulless articles that rehash others work that I found on Google News using the keyword “domain name”
I realized its silly to worry about traffic numbers when I should be worry about profit numbers. I do it at the nursery but not in my domain business. At this point, after 2 years, you all know who I am and what I represent and bring to the table. The blog has done its job. It’s now time to stop talking about what I’ve done in the past and start sharing what I’m doing in the present. I will share it in the usual manner I do today, with a slice of humor, sarcasm, and positivity that represents my attitude every day but it will be less often. It will be less often because I need time to get things done. If I put the two hours I spend writing into developing domains, hunting down better domain, and setting up deals, I will make a heck of a lot more money than the petty advertising dollars.
I will continue to do my daily lists and continue to write but no more domain news. I won’t be breaking very many stories from this point. You also won’t see me writing posts in the hope of pushing buttons so I get more traffic. You won’t see twitter size posts in order to keep up my daily quota of posts. You will simply see two guys, Chris and I, talking about how we are getting to our end goal. We’ll help promote others in the industry, talk about things we enjoy, and try and stay on topic but from this point on, DomainShane is a straight up blog.
The first move is to fix this shitty layout. I completely got it wrong with the layout and Tia waited until the last minute so we rushed. I’ll take the blame though and I will fix it. I am going to move to a much much simpler layout and go to white. Bigger text and wider layout. I heard you at the show. Great blog, great personality, terrible site layout. So think of today as the turning point. The day when I shut my mouth and start doing. My voice will continue but with a completely different focus.
The second point is plant name development. I presently have three names making over $1500 a year. I want that to be 10 by the end of the year and move those numbers up by 50%. I also am focusing on domain name flipping and sales. I have a new method that I am going to give a try. A method that quadrupled my sales in January and one that I can’t share because it would take away from what I do. I will do my best to share things that I have done that can improve others success as long as it doesn’t diminish mine. The only thing I am reducing from this point on is the time spent on the blog. I’m hoping you’ll appreciate the quality over quantity approach.