Today we are going to talk about math. It’s what you need to be able to turn a profit in domain names. Here’s a simple question. If you have a 10% sell through rate and every domain cost the same amount, how many times costs would you have to make a profit? 10 times multiple is wrong. Why? Because there is renewal fee and most likely a commission of some sort on at least a few of those. It’s probably more like 11 or 12. But obviously not all domain cost the same. Conceivably you could sell one of your more expensive domains for 11 times and cover the costs for many of the lower cost domains. But what if you only sell the cheap one? Then you would have to get even higher returns. One more question? If Mike Mann has a .25 percent sell through rate (not fact, just quick math from deck by 3rd party), what does his return need to be?
400 Times. Yes. Will all domain cost being equal, if you only sell 3 names per 1000 you are going to need to get 400 times the price you paid. So keep that in mind when you see a great price from Mike Mann’s portfolio. If its $40,000 sale it needed to cost $100 to break even. As I said above that obviously all the names didn’t cost the same so my math isn’t truly correct. But you get my point. Math is only good when you have both sides of the equation. Having only sales price doesn’t tell the story. You don’t know what it costs. But now you do know what’s needed to make those sales profitable and its a HUGE multiple at the current sell through rate.
Domain of the Day: EverydayCounts.com So true, so true
Quote of the Day:
Park.io Names at Auction or Dropping
Rockies.io There are a bunch of team names at auction but this one is the most generic in my opinion. The Rockies is a pretty popular term
Ingest.io I don’t love it but its gotten quite a few bids so what do I know?
189.io 2012 birthday. The oldest of the names coming up for auction
Farms.io 2014 birthday. Tens of thousands of them across the US. Many for sale
Doctors.to Last call. Ok, maybe not last call. Pretty sure it will go to auction
Namejet and Sedo & More Domains at Action
Analytics.cc Dot cc rules. Ok maybe not rules but it may sell
IndianSweets.com Man I love Gulab jamen. So sweet
Facemasks.net Closes today but I don’t think it gets higher than initial offer
SFDigs.com With the price of real estate you wouldn’t have to sell too many digs to pay for the site. No bids
CordlessDrills.com Pretty sure its a big enough category to build a site on. Most Americans own one
BoxCart.com Registered in 17 other extensions. History and backlinks included
Vatn.com Taken in 33 extensions. The highest of the dot coms at Namejet today
RoyalBees.com I just put it here because it has bees in the name
Godaddy Domains With Bids
GreenCleaner.com Top number of bids on the board today. Boring to me but its super common name for a cleaner
SafeServices.com Here’s the name of your new advisory company that helps businesses get back to work safely
BarryLong.com Ironically my nickname in High School
AutoWorkz.com Z makes it much cooler
Crysto.com Sound rich….and like a Strippers name
GreatestGifts.com The greatest affiliate site
MyExtreme.com Throw a MY in front of keyword to give it value
DigitalGamers.com I knew it would do well. eSports all the way
SharedSuccess.com Its the best kind of success
Godaddy Names With One or No Bids
The Rest of the Godaddy Names with Bids
Have a name at auction and need more exposure? Send me an email. We Charge $10 per name per day. We may be able to help. If you have an auction you want to promote, email us for details.*All names chosen by us, Shane and Josh . (ie you click through and purchase a name you like) or an occasional paid listing. Everything we say is based on our own research or is opinion. Do your own due diligence. That means look it up yourself if you don’t think the stats or our opinion is correct. We hand choose the names but we are paid to make this list by both the auction houses, individuals that are auctioning names, and Godaddy affiliate links. Keep that in mind and only buy names that YOU think are good.