Domain Spotlight:

Trav’s List of Domains at Auction for Friday May 8th, 2020

This highest price and valuation on the board today is Another true name is the reason I got into domaining to begin with. Some of you may remember the dating site I was the CTO there from 2004 until 2014. The business started out as, and we later acquired the domain which was a fantastic move. True became famous for the racy ads that we splashed all over MySpace and other sites in the mid 2000’s, and it crashed and burned for multiple reasons a decade later. During the crashing and burning phase (read bankruptcy), we had to raise a significant amount of cash for ongoing bankruptcy costs. We needed a very specific amount of money by a very specific date that required we sell the domain name. The task of selling the name was given to me, and that is where my domaining experience began.

The process started by looking for domain brokerage companies, and I quickly found Afternic and Sedo. I’m not sure how often the people answering the phone for Afternic or Sedo get an inbound cold call from someone asking to sell an asset like, but I could hear the change in their voice when I mentioned the name that I would like to sell. The attitude changed from routine to wow, yes sir instantly. I don’t remember the exact reason, but I ended up choosing Sedo, and I started working with Negar and Dave to sell the name (they are both fantastic brokers that I have met in person since).

As I said before, we required a specific amount of money after commissions so the negotiation was easy from our side – there was none. We needed the domain to sell for $350k, and we needed it to fund in something like three weeks. In less than two weeks, the company TrueCar agreed to the price, and the name was sold. They got an incredible deal. True is an awesome positive, short, one-word brand, and I think it is a seven-figure domain, but it was truly amazing to be able to achieve the $350k sale in such a short timeframe. My interest in domains was piqued, and I’ve been involved in the industry ever since.

I thought that TrueCar would surely rebrand to True. That may have been their intention, but they never did. They now use the domain for their investor relations site which seems like such a waste to me, but I’m sure they have their reasons. Names at Auction or Dropping I remember playing Myst nonstop until I finished it back in college huge category here 15 bids and counting ly is an extension that seems to price really well at BrandBucket. I wish I knew the sell through rate of .ly listings.

Namejet and Sedo & More Domains at Action nearing the reserve price range 1997 name that Bitcoin something – met reserve so it will sell Dutch for mouth or surgical masks – nice time to list this one

Godaddy Domains With Bids patient monitoring / reporting service 1994 birthday lots of online treatment taking place these days when a jumbo loan just won’t cut it nice name for a car sharing brand it’s a thing, but I don’t see how the name has much value – maybe a logistics brand All India Anna Dravida Munnetra Kazhagam some still like the i prefix doesn’t seem very valuable to me but others seem to disagree solid token name coupons you mean Western Union? no clue who the end user is for this one IT Consulting lots of career opportunities in the cloud space bringing you a train of leads – choo choo squat upsetting social media users everywhere I wonder how many of these there are collaboration software SMS service online bank t-shirts I guess a Boston Harbor island used to be a SaaS product a nice positive therapy name investment tool sounds like a restaurant on the water somewhere reminded me of a place I stayed in Curacao – some of the cheapest accommodations with some of the best views and diving you can imagine nice slogan for many niches

Godaddy Names With One or No Bids staffing service hundreds of potential buyers upgrade name for multiple businesses veggie popsicles recipes kids can have fun making – not recipes with kids as an ingredient sounds like a wine brand didn’t know what it was, now that I do, I wish I didn’t user interfaces in a snap sounds like an online publication it feels like it should have some value delicious cookies


The Rest of the Godaddy Names with at least one bid

Have a name at auction and need more exposure? Send me an email. We Charge $10 per name per day. We may be able to help. If you have an auction you want to promote, email us for details.*All names chosen by us. (ie you click through and purchase a name you like) or an occasional paid listing. Everything we say is based on our own research or is opinion. Do your own due diligence. That means look it up yourself if you don’t think the stats or our opinion is correct. We hand choose the names but we are paid to make this list by both the auction houses, individuals that are auctioning names, and Godaddy affiliate links. Keep that in mind and only buy names that YOU think are good.

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8 Replies to “Trav’s List of Domains at Auction for Friday May 8th, 2020”

    1. Thanks, I’m glad you enjoyed it. My wife and I considered buying it at the time, but we weren’t willing to lay out quite that much for it. I do wish that we had, but we also decided to semi-retire at the same time so it would have been tough to pull the trigger.

    1. A fire sale is a fire sale and that is when the best opportunities emerge to those lucky enough to be there. We were happy to take it at the time. To be honest, probably the only thing that would have been different if we had received $1mil vs the amount we did is that the bankruptcy lawyers would have received more money. It seems like they find a way to suck in as much as they can leaving the creditors with very little.

  1. Very interesting story Travis- surprised that True Fitness did not purchase the name- they make excellent treadmills and would have been a natural for it- crazy it is used only as a stock ticker/investor site.

    1. Thanks for the comment Mike – I’m not sure how many people were contacted regarding the sale. They may have been one of them. Not many companies are willing to pony up that kind of cash on such short notice. Agreed on the IR site – how lame is that? In the end, they have untold millions already spent branding the term TrueCar.

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