I will start off by admitting I am biased because Louise and Troy of Protrada and Morgan Linton are friends. That doesn’t discount the great things both are doing. Protrada is putting in a ton of effort and money into creating a platform that will help a domain investor monetize and build their portfolio. Morgan is working every day to figure out how to make more money in this industry. They are both getting it right with their new products Appraiso.com and DevName.com
Appraiso is very simple. It’s a website valuator. It takes key stats of your website and uses their algorithm and returns a value. A value that allows you to have one more opinion of the worth of your site. In addition to that metric it also throws in an estibot domain name evaluation for you as well. Between the two you have a pretty good benchmark to start your sales negotiation.
Is this science? No. Is it the end all, be all for you to set the price of your domain? No. Its like any valuation site in that it gives you a gauge to your site’s value. You’ll have to take it from there. Knowing Morgan and his ability his ability to work with others, there’s no doubt in my mind that you’ll soon be seeing Appraiso incorporated into other domain tools and platforms. I also know that this thing will evolve. Like everything new, there are going to be a need for improvement and just in beta testing I saw that the support is there. But what will keep me using it is the simplicity. Appraiso is straight forward, clean, simple, and fast. All the info and results are in a tight little box. It even gives warnings if my numbers appear to be off ie revenue unusually high considering traffic, market category, or backlinks. Watch for that thing to go off for half of the sites for sale at Flippa.
DevName is the newest product from Winged Media and it can be used independent or within the Protrada system. It’s trying to answer that everyone has tried and that’s “Is there something between parking and full development?” I spoke with Louise and Troy at DomainFest about DevName and got to see a few examples, I have to admit I was impressed. I had tried minisite development before and with little to no success and all I ended up with was deindexed domains. If you look at these examples you’ll see they are deliver much more than we’ve seen from others in the past. They are combining articles, videos, question and answer, ratings, amazon, and adsense all into their site. In my opinion they look and feel more real than past quick sites I’ve paid for. Its certainly no where near what you could do if you built out a site yourself, but for the price and ability to get up hundreds of sites quickly, this seems like a great new option. I’m also hoping that I will be able to use Amazon again. Illinois was kicked out of Amazon and perhaps using a third party will allow me back in. And the most important part of DevName. 100% of the revenue feeds go to the owner. I’ll be putting 25 names on the system and I’ll follow up on the results.