Here’s the story. Kevin Rose has started up a mobile development lab named Milk. He recently raised $1.5 million and his investors are a list of rockstar Silicon Valley investors. Michael Arrington, Ron Conway, Tim Ferriss, Dave Morin, Philip Rosedale, Evan Williams, Shervin Pishevar, Joshua Schachter, Anthony Casalena, Ashton Kutcher, Philip Kaplan, Chris Sacca, Gary Vanyerchuk, Tony Hsieh, Chamath Palihapitiya, Matt Mullenweg, Don Dodge, Matt Williams, Tony Conrad via True Ventures, Rob Hayes, Floodgate’s Mike Maples and Greylock’s David Sze. Currently the domain they are using is MilkInc.com. If they want Milk.com they are going pry it from a guy named Dan Bornstein.
Who is Dan Bornstein? Besides owning Milk.com, Dan is a Virtual Machinist at Google and presently working on Android. You may have heard of Android. It’s that little operating system that runs every mobile device in the world that’s not run by Apple. So let’s see. Milk Inc. is a mobile development lab and Dan is a mobile operating system developer? Sounds like these two might get along. Not only should he buy the name from Dan but I should offer him a job as well.
Unfortunately, I don’t think Kevin raised enough money in the first round to buy this domain. According to Bornstein it’s going to take more than the $1.5 million Rose raised. Here is a quote from Milk.com
In reality Rose doesn’t even need this domain. It’s going to be more about the technologies and sites he creates through Milk than Milk himself. We also know from history that Rose could care less about killer domains. Digg with two ds. Revision 3, wefollow, about.me, ngmoco. Not exactly category killers. I expect more of the same from Rose. As usual, I expect hand registers or low value purchases for each of his releases.