The following was a reader’s response to the article yesterday about my feelings regarding Frank Schillings new registry and TLDs he’s applied for. I think they are all very valid points and lay out pretty succinctly the problems all new tlds will face. Here’s the comment.
I disagree with Schilling and you. I can’t think of another time I have disagreed with him, but truthfully there are so many holes in using these new TLDs that they will get shunned and people that use them (besides .BRAND) will look clownish and amateur.
1. People having the .com equivalent getting your email using their email catch all. So my.dog might lose their emails to dog.com. This can devastate a business if a competitor gets those emails.
2. So far, with the famous O.CO example, we have a 61% traffic leakage to O.COM.
3. Less trust as documented by Microsoft:
4. Lawsuits, UDRPs, domain fights
5. Massive branding confusing and lost business.
6. Registrars that can raise your domain renewal fees to whatever they want.
7. Restrictions. Some that have to do with a trademark clearninghouse for domains where you agree that your domain does not violate any trademark in any country in the world. Who would agree and buy a domain if this is force on you?
8. What if the TLD is not successful? Will it close and will you lose your domain? Who will run the failed TLD? Who wants the loser?
9. Many .com domains will actually make more money off the efforts of those building out their TLDs since traffic leakage is going to the .com
10. I’ve never sold a domain to anyone on a .net that was looking to put six figures into the domain for development. Will enough companies jump on .web, which is being hawked as probably being the most successful ones coming, to actually make the TLD successful for the domain owners on a whole?
If you had a 1M to invest and build out a domain, would you choose a .com or a new TLD? The answer for most is .com.
If you say it opens it up for others. Well, fine. It does, but so does .info, .biz, .mobi, .tel, and they all failed really. Those are relegated to the poor, misinformed, untrusted lot that use them as their business websites. I don’t trust those extensions for purchases. Do you?
These are only 10 reasons. I’m sure there are plenty more.