I try not to be a negative person but unfortunately to make things better you have to attack the problems. While I applaud the good things and do my best to acknowledge and continue them, unfortunately as a business person you spend most of your time fixing or saying don’t. Of course, most people don’t like to be talked down to like children so in most cases I’ll say “you have an opportunity to improve in this area” In comes across better than “don’t do that, you f things up when you do that” . Here are a couple of general things that I would like to say Don’t.
1. Don’t make me sign up for anything to make a bid on your domain. An email should be more than enough to get back to me. I want to buy something from you. The harder you make it the less likely I’m going to buy your domain. You may think that because I am willing to spend $20K on a domain I’ll spend the extra time if I’m serious. You may be wrong. Why chance it
2. Don’t sign me up for your newsletter. If I want it I will sign up. Feel free to ask me to sign up but let it be my choice. Don’t assume because we have a relationship or have shared an email that you are entitled to add me. It is officially illegal and although I probably would not sue it puts you in a negative light and could hamper any business dealings we have in the future
3. Don’t spam the comments with your new company or domains for sale. I realize the post was on social.com and you own socialbunnies.net but I really don’t care. Site owners spend a lot of time writing and developing followers. Don’t try and leech off it. Either create your own site, advertise, or share the information via personal email and maybe the author will include it in another article.
4. Don’t forget about your customers. It makes me so mad to see employees stocking shelves and ignoring me. Don’t they realize that if they don’t help me and have me buy something there is no reason to stock the shelves.
5. Don’t forget everyone has the same problems. You may feel that your host crashes more than most. Or that your employees call in sick too much. You THINK that your coders take a lot longer to get things done that other company’s. It’s the grass is always greener scenario. You can change hosts or employees and it will most likely all be the same eventually. You can get overly critical when you see the same things every day. That’s why
6. Don’t forget to talk to other people in your line of work. They do what you do. They understand you and your business. They might be able to help solve problems in one sentence that you couldn’t solve in a month. Visiting another company or store can do wonders for your moral. I find it wonderful to visit another nursery with weeds. I don’t feel so alone
7. Please don’t think that because you domain is close to another domain that sold for a lot that you have a valuable domain. One letter can be the difference in $100K. Insurance.com is a little more valuable than 8Insurance.com
8. Don’t let your employees park in the best spots. I want to key the car of the lady that works at the convenient store because her and her coworker both park in the front two spots. It’s not much extra walk for me but she costs me 25 steps a day. I only have so many steps to give each day and she’s stealing them. I also used to go to this wings place and the owner would park his Hummer in the front spot as well. I told him next time I saw his Hummer in the front spot I would keep driving (I went every Friday). It was there so I stopped going. Place closed 2 months later. Yes, I eat that many wings.
9. Don’t email me and tell me a similar name to the name I own is up for auction. And especially don’t do it every day for six days straight.
10. Don’t dismiss the newbies. That newbie may be soon grow to be a major competitor or hopefully an employee or partner that will make you millions.