I am not going to lie. I am a sucker for a pretty girl. As a happily married man I often get caught “looking at the menu” too often. The key is not to “order the food”. One thing you won’t find me worrying about is who is a spokesperson for a company. Especially a Godaddy girl. I applaud Bob Parsons. He and Chef Patrick have realized that their audience is a sucker for a pretty face (not putting Patrick’s face in that category) or at least a face that can become pretty with enough makeup. The free publicity he gets from all the stupid articles (like this one) talking about “who is the new Godaddy girl?” and “why this person?” is a marketing team’s dream.
Pretty faces, boys and girls, are used every day in business. I use the same approach in my customer service and sales team. If I were to say I don’t have a team built of a combination of pretty faces, great smiles, and good minds, I would be lying. People buy more or come back to a pretty face. It’s a fact. It’s a draw. Consumers may lie and say different, but I have watched customers stand in a line that is twice as long as another to buy something from the attractive girl or guy at the register. I had a blond hair, blue eyed, surfer looking guy on my tree planting crew and his repeat customers were 100% higher than other crews. He also got more letters and thank yous than any previous employee. And I promise you it wasn’t for his extraordinary planting abilities.
Here’s why I don’t care for the Godaddy Girls. I don’t get to see them in person. They’re not real. The giddy feeling I get is that eye to eye contact and verbal. The fact that a beautiful girl actually paid attention to me. A man of 40 such as myself generally doesn’t get to enjoy the conversation of a beautiful young lady. It’s a pleasure. But business is business. When it comes to spending my money the looks are an add on. I need great prices and services as the main part of what I am being offered. Godaddy does that. I truly enjoy their platform and customer service. For one, I find none of the girls particularly attractive, two they are plastered on the front and get in my way visually. And third, my wife is much hotter than all of them and I don’t have to pay $8.99 for my marriage renewal fee.
So I could care less if you know who the new dot co girl is. I could care less who the latest godaddy girl is. Just keep my cost down and service up and that’s all the pretty I need.