I measure my “care” factor for my domains using the amount of Whois Checks/Searches on each particular domains. Once or twice a month I use the Godaddy export tool (Whois Export Instructions) to create a list of data regarding my domains and one of them is the weekly and monthly Whois checks on all of my domains. Out of the 350 domains I own in my two accounts, of the 10 domains that did not get a search this month, 3 of them were my dot co domains. The only three I own at the moment.
I do like the dot co domains I own. I purchased all of them for reasonable prices and since I am one of the owners of a company that removes stumps, a stump company, thus stump.co. For the other two I figured I would try out a couple of common word domains and see how they did. They haven’t done well in the “do people care” category. As I stated earlier, 340 of the other domains had at least 1 whois lookup. Some not many, but something. The other 7 that drew blanks were names I really didn’t expect to have too whois searches. A couple plant names dot org that I purchased for keyword value but aren’t parked and some local geo alternate tlds that also aren’t parked.
I mention parked because parked domains or domains that are visible, will get more attention. When a person sees that domain they are more likely to want more information about it. Auctions will have the same effect. These domains have been parked since day one yet nobody seemed to want to know more. To me this says as much about the extension as it does about these particular domains. That it doesn’t have the “care” value of other top extensions. I certainly think they have value or I wouldn’t have purchased them, but this further supports my thought that it will take more work and more effort to find the right buyer for my dot co domains than my dot com,net,and orgs. One may think that dot info would be comparable to dot co is “care” value but I don’t have but one dot info and it has a site on it so I don’t have an apples to apples comparison. I also think dot info has made a bit of a resurgence in prices and is very easy to rank with good information on the site.
Some may say I am drawing too much of a conclusion from three domains. Mike Mann seems to be moving names. Throw Mann out of the mix and the sales numbers haven’t been real strong. While it doesn’t mean that sales won’t get better. it means that you might as well get to know your dot cos a little better. They’re probably going to be staying with you a while.